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Proton Exora

The Proton Exora is a compact MPV vehicle produced by Malaysian car manufacturer Proton which launched on 15 April 2009. The Exora is Malaysia's first home- grown MPV and is based on Proton's new P2 platform. The Proton Exora later received a facelift in 15 December 2011. It now utilises Proton's new turbocharged CamPro CFE engine and CVT technology for added power and fuel efficiency. The name 'Exora' was inspired from the Ixora flower. 'Exora' was chosen among 251,763 entries by the grand prize winner Norsholihan Binti Abdul Eanich during the Name The Proton MPV competition.

Manufacturer
Proton
Also called
Proton Exora Star (Indonesia)
Proton Exora Turbo (Thailand)
Proton Exora Bold (facelift)
Proton Exora Prime (facelift)
Production
Late 2008 – present
Model years
2009 – present
Assembly
Shah Alam, Selangor, Malaysia
Class
Compact MPV
Body style
5-door, 7-seat MPV
Layout
Front-engine, front-wheel drive
Platform
Proton P2
Engine
1.6L CamPro CPS I4
1.6L CamPro CFE I4 turbo
Transmission
4-speed automatic
5-speed manual
6-speed CVT automatic
Wheelbase
2,730 mm (107.5 in)
Length
4,592 mm (180.8 in) (Overall)
2,597 mm (102.2 in) (Interior)
Width
1,809 mm (71.2 in) (Overall)
1,480 mm (58.3 in) (Interior)
Height
1,809 mm (71.2 in) (Overall)
1,480 mm (58.3 in) (Interior)
Curb weight
1,400–1,486 kg (3,086.5–3,276.1 lb)

History

The first sketches of Proton's first MPV existed as early as the 1990s. It was only under the leadership of the former Proton Managing Director, Syed Zainal Abidin that development of the Exora commenced. On 11 February 2008, the Proton Exora was officially announced for an early 2009 launch. Sketches of the Exora were aired on national television on 27 May 2008, previewing upcoming features for the Exora. Fully exposed photos of the finalised Proton Exora were leaked onto the internet on 23 January 2009, less than 3 months before the official launch.
The Proton Exora officially launched on 15 April 2009 in two trim variants priced between RM69,998.00(M-Line)and RM 75,998.00(H-Line) OTR. Both launch variants were automatic transmission only, but a M-Line manual transmission variant was added to the line-up later in November 2009, priced from RM 64,998. The Proton Exora B-Line was the basic model costing RM 57,548.Proton also showcased two concept models, the Proton Exora Prime and Proton Exora Prestige during the launch ceremony. These models featured far superior levels of luxury and trim not seen in any Proton car to date such as a built- in cooler, 19-inch LCD television and a seat massaging system among others.
One year after the initial launch, on 15 July 2010, Proton came out with an improved version of the Exora. It is known as Exora MC, which stands for Minor Change, a common term for facelifts in Japan. The interior got a dark grey treatment, a new set of twin five-spoke 15-inch rims, and a new body kit with just a minor RM1000 increase in OTR price. By this time the Gaia Blue and Pyrite Brown colour options were discarded but a new Plum Red colour made an appearance.
To ensure that the Exora continues to capture the MPV segment in the Malaysian market, production of a turbocharged Exora was conceived. It launched on 15 December 2011 as two facelift models; the Exora Bold and Exora Prime. The Exora Bold is available in three variants, namely the Exora Bold Executive MT, Exora Bold Executive AT and Exora Bold Premium CVT whereas the Exora Prime was only available in one, high-end luxury trim. The Exora Bold Premium and Exora Prime are powered by Proton's new CamPro CFE engine which was developed in house by Proton and Lotus. CFE stands for 'Charged Fuel Efficiency. The facelifted Exora became the very first Malaysian car to feature a turbocharged engine. The new interior look of the Exora is designed to attract younger drivers who appreciate aesthetic touches. The exterior also features sport rims, smoked lenses, rear LED combi-lamps and a stylish body kit.
On 11 January 2013, the no frills version of the CFE powered Exora known as Proton Exora Bold 1.6 CFE Standard was launched to appeal to mass potential buyers by offering no additional accessories, but with standard CFE engine and ABS + EBD, with a marginally lower price tag.

Export Markets

Proton export Exora to neighbouring Indonesia, Thailand, Singapore, Brunei and Australia. The Proton Exora launched in Thailand during the 2009 Thailand International Motor Expo. Despite being a newcomer and facing stiff competition from rival Japanese makes, the Exora received critical acclaim from the Thais, scoring 1,388 bookings out of a total 25,220 placed at the event. In 2012, Proton replaced the Exora with the new Exora CFE for the Indonesian, Thai and Singaporean markets. The Exora CFE was previewed in Australia during the 2012 Australian International Motor Show. It will become Australia's cheapest MPV once it goes on sale there in mid- 2013. The Exora CFE also had a planned 2012 launch in the United Kingdom, but no such launch has occurred yet. A future launch in China and other left-hand drive markets are also anticipated, as there is evidence of left-hand drive Exora CFE testing units.

Specifications & Equipments

Exora Standard

The typical form of pre-facelifted Proton Exora
The Proton Exora Standard (formerly known as B-line(Base Line)/Basic) was launched only in manual transmission on November 2009. The standard Exora is the cheapest variant available and is still sold alongside the newer facelift models, the Exora Bold and Exora Prime as of Q1 2013. It is powered by Proton's non- turbocharged CamPro CPS engine and is only available in manual transmission. Furthermore, it shares the exterior body kit with the original 2009 Exora and lacks many features found on the more expensive Exora Bold and Exora Prime.

Exora M-Line

It is the medium line of Exora which come in automatic and manual transmission. The main difference between the B-line is the safety features consists of airbag and ABS/EBD.

Exora H-Line

The highest specification of Exora which includes extra accessories like a rear spoiler, DVD player, semi leathered seat, and auto cruise features which the M-line lacks. Both the M-line and H-line are then replaced by Exora BOLD Executive after the launched of Exora BOLD.
Colour Variations
  • Plum Red(MC Only)
  • Genetic Silver
  • Solid White
  • Gaia Blue
  • Blue Haze
  • Pyrite Brown(Limited Colour)
  • Tranquility Black

Exora Bold Executive

In form of new bumper, the Exora Bold Executive is the facelift model of Exora M-Line released in 15 December 2011. It is still powered by Proton's non- turbocharged CamPro CPS engine. The manual costed from RM 66,762.00 and the automatic costed from RM 71,762.00 which also came with LCD + DVD player but without the cruise control feature. After the launched of the more affordable Exora Bold Standard which come standard with the turbocharged engine, this variant discontinued its production at the Shah Alam plant.
Colour Variations
  • Cocoa Grey
  • Elegant Brown
  • Plum Red
  • Genetic Silver
  • Solid White

Exora CPS Specifications

Powertrain & Performance
Engine
CamPro CPS, 4 Cylinder, DOHC 16V
Maximum Speed (km/h)
170 km/h (106 mph)
Acceleration 0–100 km/h (sec)
12.9 seconds (Manual)
Maximum Output hp(kW)/rpm
125 hp (93 kW) / 6,500 rpm
Maximum Torque (Nm/rpm)
150 N·m (111 lb·ft) / 4,500 rpm
Full tank capacity (Litre)
55
Tyres & Rims
195 / 65 R15, Steel
Chassis
Power Steering
Hydraulic Power Steering
Suspension (Front/Rear)
MacPherson Strut/Torsion Beam
Brake (Front/Rear)
Disc/Drum

Exora Bold Standard

The front fascia of Proton Exora Bold
On 9 January 2013, Proton introduced the Exora Bold Standard. It slots in between the Exora Bold Executive and Exora Bold Premium, although eventually the Executive variant stopped its production to make way for this standard variant. It offers Proton's turbocharged CamPro CFE engine and CVT transmission, but with the expense of some luxury equipment. Costing from RM 68,550.00, it is almost RM 10,000 less expensive then the Exora Bold Premium
Colour Variations
  • Genetic Silver
  • Solid White
  • Tranquility Black

Exora Bold Premium

The rear side of the Proton Exora Bold at a Proton showroom in Kuala Lumpur, Malaysia
The Exora Bold Premium shares much of its exterior and interior features with the Exora Bold Executive, but is powered by Proton's newCamPro CFE turbocharged engine and a CVT transmission for improved performance and fuel efficiency. It also features larger tyres, front & rear disc brakes and additional luxury equipment such as a reverse camera with rear view mirror LCD. Costing from RM 79,562.00
Colour Variations
  • Cocoa Grey
  • Elegant Brown
  • Plum Red
  • Genetic Silver
  • Solid White

Exora Prime

The Exora Prime is the most expensive variant available. It is technically identical to the Exora Bold Premium but offers far superior levels of luxury. The major distinguishing features of this car would be the captain seats in the second row, dual head rest LCDs and a unique colour option, Absolute Brown.
Colour Variation
  • Absolute Brown

Exora CFE Specifications

Powertrain & Performance
Engine
CamPro CFE, 4 Cylinder, DOHC 16V
Maximum Speed (km/h)
185 km/h (115 mph)
Acceleration 0–100 km/h (sec)
11.3 seconds
Maximum Output hp(kW)/rpm
138 hp (103 kW) / 5,000 rpm
Maximum Torque (Nm/rpm)
205 N·m (151 lb·ft) / 2,000 ~ 4,000 rpm
Full tank capacity (Litre)
55
Tyres & Rims
205 / 55 R16, Alloy / Wheel caps
Chassis
Power Steering
Hydraulic Power Steering
Suspension (Front/Rear)
MacPherson Strut/Torsion Beam
Brake (Front/Rear)
Disc/Disc

Safety features

The high tensile steel frame, exhibited at Proton Technology Week
The Exora has an equivalent 4-star EuroNCAP rating after 32 Exoras were crashed at the Applus+ IDIADA crash testing facility in Spain. Additionally, the Exora was awarded a 4-star rating by Malaysia's own MyVAP evaluation program. One of the key features that made these ratings possible is the use of high tensile steel for the body cage, providing better stability and increased impact absorption during a collision. Side impact bars are also installed to reinforce the door frames and to absorb impacts from both sides. Other safety features include an Anti-lock Braking System (ABS) to avoid skidding in the event of sudden emergency braking and Electronic Brakeforce Distribution (EBD) to ensure that the correct amount of braking power is sent to the correct wheels according to the current weight distribution of the car. Two front airbags and pre-tensioner seat belts are installed for the front passengers. However, Exora models sold inAustralia come with four airbags and Electronic Stability Control (ESC) in addition to the above.

Body Control Module (BCM)

The Exora features a Body Control Module (BCM) that allows automatic activation and configuration of various vehicle functions such as door locking/unlocking, interior lamps, headlamps, brake lamps, hazard lights and wipers. The inclusion of a BCM in the Exora is considered a luxury because it is normally offered in more expensive cars from the world's established car makes.

Awards

• Frost & Sullivan Malaysia Excellence Awards, 2010
– Best Automotive Debut Model of the Year for Exora
• CIMB Autoworld Car of the Year Awards, 2010
– Best MPV - Overall Value-for-Money for Exora
• Brighton to London Future Car Challenge, November 2010
Best E-REV category
• Brighton to London Future Car Challenge, November 2011
Best E-REV category
• Indonesia Automotive Awards
Most Efficient Multi-Purpose Vehicle
• MobilMotor Magazine’s ICOTY (Indonesian Car of the Year)
Best Budget MPV 2011
Best Small MPV 2011
• NST - Maybank Car of the Year Awards 2012
MPV of the Year

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Last updated on 4 September 2013 at 09:14.

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