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Proton Prevé



The Proton Prevé is a four-door compact saloon developed by Malaysian automobile manufacturer Proton. It was launched on 16 April 2012 and is based on Proton's next generation P2 platform. The Prevé is the saloon complement to its sister car, the Proton Suprima S hatchback, and is also the successor to the Proton Persona and Proton Gen-2.
The Prevé is claimed to be Proton's first global car, evident in the name Prevé itself, which means to prove or proof.
Manufacturer
Proton
Also called
Proton P3-21A
Production
Late 2011- present
Model years
2012 - present
Assembly
Tanjung Malim, Perak, Malaysia
Predecessor
Proton Persona
Proton Gen-2
Class
Compact car / C-segment
Body style
4-door saloon
Layout
Front-engine, front-wheel drive
Platform
Proton P2
Engine
1.6L CamPro IAFM+ I4
1.6L CamPro CFE I4 turbo
Transmission
5-speed manual
6-speed CVT automatic
7-speed CVT manumatic
Wheelbase
2,650 mm (104.3 in)
Length
4,543 mm (178.9 in)
Width
1,786 mm (70.3 in)
Height
1,524 mm (60.0 in)
Curb weight
1,305–1,340 kg (2,880–3,000 lb)
Related
Proton Suprima S
Designer(s)
Italdesign Giugiaro S.p.A
Azlan Othman

History

Proton started out in 1985 as a manufacturer of badge engineered Mitsubishi vehicles. Proton cars managed to sell in great numbers because they benefited from the superior engineering and reliability of the Mitsubishi cars they were based on, among other reasons. However, with the dawn of the 21st century, Proton moved forward with the introduction of indigenously-designed models such as the Proton Waja and Proton Gen-2. Unfortunately, these next-generation Protons were universally criticized for being poorly engineered vehicles. Consequently, Proton's Malaysian market share declined significantly in the early 2000s, hitting a seven-year low in 2007. In response, development of the Proton Prevé (code named P3-21A) was initiated in 2009 under the leadership of the then Managing Director of Proton, Syed Zainal Abidin. Former BMW Vice President of Quality Management R&D, Dr. Wolfgang Karl Epple was also appointed that same year as Proton's Director of Quality. He was later promoted to Senior Director Group Operations, where he contributed to the development of the P3-21A project.
The Proton Tuah, a concept car designed by Italdesign Giugiaro was exhibited at the 2010 Kuala Lumpur International Motor Show (KLIMS). It previewed the various design elements and features in the upcoming Proton P3-21A. Development of the P3-21A was completed a year later and production took place at Proton's Tanjung Malim plant. The company claimed 94% of the car's parts were locally sourced in an effort to reduce capital outflow. The official name Proton Prevé was only revealed days before its launch.
The Proton Prevé was finally unveiled on 16 April 2012 at Seri Kembangan by the Prime Minister of Malaysia, Najib Razak. It launched with a choice of six colours and three trim variants, the Executive MT, Executive CVT and Premium CVT respectively. Both Executive trim variants are powered by Proton's 1.6L CamPro IAFM+ engine. The Executive MT is paired with a five-speed manual gearbox whereas the Executive CVT is equipped with a six-speed CVT. The Premium trim is offered with the superior 1.6L turbocharged CamPro CFE engine, mated to a seven-speed CVT, also known as ProTronic, Proton's version of a manumatic transmission. Safety-wise, the Executive variants are equipped with dual SRS airbags and an Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD) whereas the Premium trim features an additional two airbags, Brake Assist (BA), Traction Control (TCS) and Electronic Stability Control (ESC) on top of those offered in the Executive. The Premium variant is also equipped with exclusive kit such as steering-mounted paddle shifters, automatic headlights and wipers, cruise control, climate control, a built-in touchscreen GPS head unit with Bluetooth, USB & iPod connectivity as well as push-start engine ignition. All Proton Prevés are equipped with a Smart Information Display system (SiD) that displays information such as average fuel consumption, battery health and distance to empty. Another standard feature is in-car WiFi, made possible by a collaboration between Proton and Malaysian ISP, Yes 4G. The Prevé is priced between RM59,540 and RM72,990 respectively. It received over 11,000 bookings within two months of its official launch and became the 7th best-selling car in Malaysia for the month of May 2012, topping all rivals in its category.
2012 Proton Prevé Sapphire Concept
interior
The Proton Prevé Sapphire Concept was also exhibited at the launch ceremony. It was developed by Proton Design in an effort to demonstrate the Prevé's market and technical potential. It features a unique matte gun-metal paint job in addition to custom front and rear bumpers which are complemented by chrome plated highlights, side skirts and 18-inch alloy rims. The interior sports beige coloured panels and leather upholstery for added luxury appeal, and the ride height and brakes of the car were also revised. 3 months later, Proton announced the Proton Prevé R3 Concept at the Malaysian leg of the 2012 Asia-Pacific Rally Championship season. It was fitted with a new RM3,000 body kit styled by Proton's Race, Rally, Research (R3) division as well as optional R3 rims and performance tyres. On 8 October 2012, Proton revealed the Prevé R3 racing car. It is powered by the 107 hp CamPro IAFM+ engine and features extensive exterior and interior modifications. It later competed in the 2012 Sepang 1000 km endurance race in December that year, where it placed second after R3's Proton Satria Neo and ahead of Type R Racing Team’s Toyota Corolla Altis.
The Prevé made its debut in Australia on 18 October 2012 at the 2012 Australian International Motor Show. Only the CamPro IAFM+ variants were made available at the Australian launch, with the turbocharged CamPro CFE model scheduled for an October 2013 launch instead. The Prevé was introduced in the Thai market during the Thailand International Motor Expo on 28 November 2012. It has been tuned to run on E20 fuel and an improved Blaupunkt 2-DIN touchscreen head unit is offered in the Thai-spec Premium trim variant. In addition, a new budget-oriented Standard trim line was introduced in that market, priced significantly lower than the Executive and Premium trim variants. Brunei became the third export market to receive the Prevé on 7 February 2013, where it is made available in three variants. The Prevé was also met with a less publicized launch inSingapore during the first quarter of 2013, where it is offered in two trim lines. On 13 June 2013, Indonesia became the fourth official export market for the Prevé, where it is currently available in just one high-end variant.
The Proton Prevé has a planned 2013 launch in the United Kingdom. A left-hand drive Prevé prototype was also caught in action in May 2012, hinting at a future launch in China and the Middle East as well.

Design

Proton sought to create a new signature façade with the Prevé. The result is Proton Wings, a unified design element that fuses the headlights, Proton emblem and air-intake grille, giving it a distinctive look of a bird ascending. The Prevé is the first Malaysian-made car to be factory-fitted with LED position lamps. The exterior of the car was styled to sport a reduced drag coefficient in an effort to enhance fuel efficiency. Proton collaborated with Italy-based Italdesign Giugiaro S.p.A for the styling and likeness of the Prevé. Italdesign is also responsible for the styling of the 2010 Proton Tuah concept car. Additionally, Azlan Othman, Proton's Head of Styling was dispatched to Turin under the collaboration with Italdesign which lasted almost a year.
Proton's then Senior Director Operations, Dr. Wolfgang Karl Epple revealed that the Prevé was developed by an international consortium consisting of experts from Malaysia, Italy, France,Germany and South Korea. Additionally, several components of the car are also sourced from Japan, South Korea, Australia and Europe. “If you put global ingredients in the components, people, processes, styling and packaging, you get something which is global.”, Epple commented. Nonetheless, Proton later claimed that 94% of the Prevé's components are locally sourced in an effort to reduce capital outflow.
The Prevé is also one of the larger cars in the C-segment traditionally popularized by Japanese and Korean offerings in the Malaysian market.

Safety

Safety features
Trim Variant
Standard
Executive
Premium
Market
Thailand
Malaysia
Thailand 
Australia 
 Singapore
Malaysia
Thailand 
 Australia
 Singapore
 Indonesia
ABS with EBS
BA, TCS and ESC
X
X
X
X
Airbags
2
2
4
6
4
4
6
6
6
4
  • Australia / Australia - ANCAP - 5/5 stars
  • Malaysia - MyVAP - 5/5 stars
The Prevé became the first Proton car, and to an extent, the first Malaysian car to be awarded the full 5-star safety rating by the Australasian New Car Assessment Program (ANCAP) of Australia and New Zealand. It also received a 5-star rating from the Malaysian Vehicle Assessment Programme (MyVAP) of the Malaysian Institute of Road Safety (MIROS).
Prior to the launch of the Prevé and Suprima S, Proton cars suffered from a poor safety reputation. The Proton Jumbuck infamously scored one star out of a potential five in its ANCAP test in 2009. Proton responded by raising safety standards significantly during the development of the Prevé. The REinforced Safety Structure (RESS) frame was developed specifically for the new car. Proton employs the use of Hot Press Forming (HPF), a process which was pioneered in Germany, during the frame's manufacturing process. Twelve incorporated HPF components help in the reinforcement of the passenger compartment for improved occupant safety. The end result is an increased tensile strength and torsional body rigidity of 19,000 Nm/degree. The usage of HPF in the Prevé's manufacturing process also helps in weight-saving, which translates into improved fuel efficiency, handling and performance. Proton is the only Original Equipment Manufacturer (OEM) in South East Asia to use Hot Press Forming in their manufacturing processes.
The Proton Prevé has been developed to house a maximum of six SRS airbags, an Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD)Brake Assist (BA)Traction Control (TCS) and Electronic Stability Control (ESC). However, the Prevé was only offered with a maximum of four airbags upon its April 2012 Malaysian debut. The maximum of six airbags were only offered upon the Prevé's Australian launch in October 2012.
Proton also tested the Prevé in different weather and road conditions during its development phase such as ice & snow in Sweden as well as intense heat in Spain. The suspension system consists of MacPherson struts for the front and a multi-link with stabiliser bar for the rear. The Prevé's suspension was tuned by Proton's British subsidiary, Lotus for superior ride & handling attributes. The setup has also been developed specifically for the 205/55 GT Radial Champiro Bax 2 tyres equipped with the car for increased grip. All Proton Prevés are fitted with front and rear 15-inch disc brakes as well as 16-inch alloy rims.

Powertrains

Manufacturer's claims, unless stated otherwise
Engine
CamPro IAFM+
CamPro CFE
Format
I4 DOHC 16V
I4 DOHC 16V
Total displacement (cc)
1,597
1,561
Bore x Stroke (mm x mm)
76.0 x 88.0
76.0 x 86.0
Maximum Output [hp(kW)/rpm]
107 (80) / 5,750
138 (103) / 5,000
Maximum Torque (Nm/rpm)
150 / 4,000
205 / 2,000 ~ 4,000
Maximum Speed (km/h)
180 (MT) / 170 (CVT-AT)
210 (CVT-MN)
Acceleration 0–100 km/h (sec)
12 (MT) / 12.5 (CVT-AT)
9.6 (CVT-MN)
Fuel tank capacity (litres)
50
50
The Proton Prevé is sold with a choice of two petrol engines; the CamPro IAFM+ and CamPro CFE respectively. IAFM+ is an acronym for Intake Air Fuel Module Plus, whereas CFE stands for Charged Fuel Efficiency. Both engines are indigenously-designed by Proton and Lotus.
The 1.6L CamPro IAFM+ I4 normally-aspirated engine is capable of 107 horsepower (80 kW) at 5,750 rpm and 150 Nm of torque at 4,000 rpm. It can be mated to a five-speed Getrag manual transmission or a six-speed Punch Powertrain VT2 CVT. The CamPro IAFM+ is also used in the Proton Saga FLX SE.
The superior 1.6L CamPro CFE I4 engine incorporates a low-pressure intercooled turbocharger that delivers 138 horsepower (103 kW) at 5,000 rpm and 205 Nm of torque between 2,000 and 4,000 rpm. This engine is limited to a seven-speed Punch Powertrain VT3 CVT, also known as ProTronic, Proton's version of a manumatictransmission. Proton claims the turbocharged 1.6 litre CamPro CFE is equivalent to a naturally-aspirated 2.0 litre engine. The CamPro CFE consumes 6.6 litres of fuel per 100 km, while running at 90 km/h and was designed to conform to Euro V emission standards.

Reception


Malaysia

Proton Prevé (front) in Kuala Lumpur, Malaysia
The Prevé has received generally favourable reviews from critics in its domestic market. Malaysian automotive journalist Danny Tan from paultan.org commended the Prevé's looks, practicality, ergonomics and NVH attributes. The ride comfort and handling characteristics were exceptionally praised, in which Danny claimed was “unrivaled in the Asian C-segment sedan class”. However, the CamPro IAFM+ variants of the Prevé were not as well received in comparison with the turbocharged CamPro CFE model. The lack of power and torque from the IAFM+ engine was held responsible for poor acceleration and overall performance, but nonetheless competent in normal driving conditions. Danny also criticized some design flaws on the interior, such as the poorly-designed head unit and instrument panel.
Live Life Drive gave the Prevé 4 out of 5 stars, praising the ride and handling, refinement and roominess of the Prevé, while pointing out several flaws which included the CVT powertrains, interior fit & finish, and the troubled Proton brand image. Autoworld.com.my shared similar impressions on the Prevé, where the authors declared it as Proton's best product to date, owing much to its ride and handling attributes, standard equipment and value for money appeal. The CVT powertrains and build quality were pointed out as its major let downs. Popular Malay language automobile news portal funtasticko.net echoed generally positive sentiments, in which the reviewers concluded that the Prevé symbolized the beginning of a 'new Proton' intent on shedding its negative brand image, on the domestic and global stages alike.

Australia

The Proton Prevé has garnered mixed reviews from critics in Australia. Daniel DeGasperi from CarAdvice gave the Prevé IAFM+ 2 out 5 stars. The five-year warranty, free servicing and roadside assistance as well as the roomy interior, steering and handling were well-received and complemented the Prevé's five-star ANCAP rating. However, the car was met with severe criticism in terms of its expensive pricing, poor performance and fuel economy, lackluster build quality and refinement, uncomfortable urban ride quality and detail design flaws. Daniel commented “The Proton Preve should be priced at least $4,000 cheaper, to be reasonably competitive against light sedans such as the Holden Barina and Nissan Almera. It is better than the Chery J3 that sells for $6000 less, but the Proton isn’t necessarily 35 per cent better, and it certainly shares some of the Chinese-made hatchback’s quality and refinement shortfalls.” Proton Cars Australia however responded swiftly and positively, and the Prevé received a major $3,000 price cut on 1 August 2013, 2 months after the review was published. The 5-speed manual and 6-speed CVT variants are currently priced at $15,990 and $17,990 driveaway, down from $18,990 and $20,990 respectively. Both variants are still offered with 5 years warranty and 5 years roadside assist, but 5 years free servicing is no longer offered and has been replaced with a 5 year capped-price servicing scheme. Nonetheless, Proton Cars Australia bills the Prevé as “Australia's most affordable car” with all things considered. Proton has sold 150 units of the Prevé IAFM+ between February and June 2013. The superior turbocharged Prevé CFE has yet to be reviewed, as only the Prevé IAFM+ variants are currently available in Australia, with the CFE variant slated for an October 2013 launch instead.

Thailand

The Prevé has been met with critical acclaim in Thailand. Bangkok Post praised the pricing of the Prevé, where the author cited “In range-topping Premium form at 759,000 baht, not a single player in the Thai C-segment can match it for price.” Manager Daily regarded the Prevé as a large improvement over Proton's previous offerings in many aspects, including design and build quality. The author went so far as to liken the turbocharged Prevé CFE to a Lotus Evora. Motortrivia pointed out Proton's confidence in the Prevé, citing the 5 year warranty and affordable pricing compared to its Thai-assembled Japanese counterparts. Thanathep Thanesniratsai of popular HeadLight Magazine applauded the Prevé and claimed it was on par with cars fromEuropean manufacturers in the ride and handling aspect.

Indonesia

The Proton Prevé has garnered overwhelming approval from critics in Indonesia. Automotive journalists from Dapurpacu, Okezone and various other Indonesian media representatives organized a test drive session on 27 June 2013, in which a convoy of five Proton Prevés were driven between Jakarta and Bandung via a mountain pass. The ride & handling, performance, safety standards, interior equipment, looks and pricing were well received by the critics. BeritaSatu shared similar views, placing extra emphasis on the relationship between Lotus and the Prevé.
Despite the warm welcome, only 7 Prevés were sold in Indonesia in the 14 days following its debut. Nonetheless, Proton Edar Indonesia regarded this as a positive response and was confident of achieving their sales target of 20 units per month. Due to the market circumstances, demand for MPVs far outweigh saloons in Indonesia, which account for just 1% of Total Industry Volume. Proton intends to capture 2% of this saloon segment, which would equate to a mere 200-220 units sold each year.

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Last updated on 19 August 2013 at 22:53.

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