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SsangYong Motor Company

SsangYong Motor Company or SsangYong Motor (Korean: 쌍용자동차IPA: [s͈aŋjoŋ tɕadoŋtɕʰa]) is the fourth largest South Korea-basedautomobile manufacturer. The name SsangYong means double dragons.
A 70% share of SsangYong was acquired by Indian Mahindra & Mahindra Limited, in February 2011, after being named the preferred bidder in 2010 to acquire the bankruptcy-protected company. Mahindra's acquisition was approved by South Korea's Free Trade Commission.

Founded
4 March 1954
Headquarters
Seoul, South Korea
Area served
Worldwide (except North America)
Key people
Lee Yoo-il, CEO
Parent
Mahindra & Mahindra Limited
Website

SsangYong Motor Company
Hangul
쌍용자동차 주식회사
Hanja
雙龍自動車 株式會社
Revised Romanization
Ssangyong Jadongcha Jusikhoesa
McCune-Reischauer
Ssangyong Chadongch'a Chusikhoesa

History

A previous logo of SsangYong Motor Company
SsangYong originally started out as two separate companies; Ha Dong-hwan Motor Workshop (established in 1954) and Dongbang Motor Co (established in 1962). In mid-1963, the two companies merged into Ha Dong-hwan Motor Co.
In 1964, Hadonghwan Motor Company started building jeeps for the US Army as well as trucks and buses. Beginning in 1976, Hadonghwan produced a variety of special purpose vehicles. After changing its name to Dong-A Motor in 1977, it was taken over by Ssangyong Business Group in 1986 and changed its name to SsangYong Motor. In 1987, it acquired United Kingdom-based specialty car maker Panther Westwinds.
The Musso was a result of collaboration between SsangYong and Daimler-Benz
In 1991 it started a technology partnership with Daimler-Benz. The deal was for SsangYong to develop an SUV with Mercedes-Benz technology. This was supposedly to allow SsangYong to gain footholds in new markets without having to build their own infrastructure (utilizing existing Mercedes-Benz networks) while giving Mercedes a competitor in the then-booming SUV market. This resulted in the SsangYong Musso, which was sold first by Mercedes-Benz and later by SsangYong.
SsangYong further benefited from this alliance, long after Daimler-Benz stopped selling the Musso, producing a badge engineered version of the Mercedes-Benz MB100, the Istana and using Daimler designs in many other models, including the second-generation Korando (engine and transmission), the Rexton (transmission), the Chairman H (chassis and transmission) and the Kyron (transmission).
In 1997, Daewoo Motors, now Tata Daewoo, bought a controlling stake from the Ssangyong Group, only to sell it off again in 2000, because the conglomerate ran into deep financial troubles. In late 2004, the Chinese automobile manufacturer SAIC took a 51% stake of SsangYong Motor Company.
SsangYong's hybrid technology
In January 2009, after recording a $75.42 million loss, the company was put into receivership. This may have been due to the global economic crisisand shrinking demand. On August 14, 2009, worker strikes finished at the SsangYong factory and production commenced again after 77 days of disruption. Company employees and analysts have also blamed SAIC for stealing technology related to hybrid vehicles from the company and failing to live up to its promise of continued investment. SAIC denied allegations of technology theft by the company's employees. However,SAIC was charged by the South Korean prosecutor's office for violating company regulations and the South Korean law when it ordered and carried out the transfer of Ssangyong's proprietary technology developed with South Korean government funding over to SAIC researchers.
In 2010, Daewoo Motor Sales was dropped by General Motors. The long-time dealership partner then signed a deal with the SsangYong Motor Company to supply new vehicles to sell (specifically the RodiusChairman W and Chairman H), in return for the injection of ₩20 billion ($17.6 million) into the car maker still recovering from bankruptcy. The deal is non-exclusive, meaning SsangYong will also sell vehicles through private dealers.
In April 2010, the company released a statement citing interest of three to four local and foreign companies in acquiring SsangYong Motor Company, resulting in shares rising by 15%. The companies were later revealed to be Mahindra & Mahindra Limited and the Ruia Group of India and SM AluminumSeoul Investments and French-owned Renault Samsung of South Korea. In August 2010, Mahindra & Mahindra Limited was chosen as the preferred bidder for SsangYong. The acquisition was completed in February 2011 and cost Mahindra 522.5 Billion Won.

Factories

  • South Korea (Pyeongtaek). Main factory. Produces a complete range.
  • Russia (Vladivostok) .Russian company Sollers JSC manufactured SsangYong Korando as New Actyon ,Kyron ,Rexton II ,Actyon Sorts and its upgraded version SUT1.
  • Ukraine (Kremenchuk) .Kremenchuk Сar Assembly Plant (KrASZ) manufactured Korando ,Kyron ,Rexton II.

Model lineup

NameProductionNotesImage
SUVs
Korando2010–present20110313 ssangyong korando c 001.jpg
Actyon2006–presentReplaced the old KorandoSsangYong Actyon front 20080303.jpg
Rexton II2006–presentReplaced the RextonRexton II 2.7 XDI 186 cavalli 2008.jpg
Kyron2005–present2010 SsangYong Kyron 2.7 XDI.JPG
Rexton2001–2005Replaced the Musso and was replaced by the Rexton IISsangYong Rexton RX270 XDi.JPG
Musso1993–2005Replaced by the KyronSsangYong Musso.JPG
Korando1983–2006,
2010–present
Replaced by the Actyon, revived in late 2010SsangYong Korando front 20080711.jpg
Family1988–1995Based on the Isuzu TrooperSsangyong family.JPG
Pickup trucks
Actyon Sports2006–presentReplaced the Musso Sports; also known as Korando Sports from 2012Ssang Yong Actyon Sports.jpg
Musso Sports2002–2005Replaced by the Actyon SportsSsangyong Musso Sports.jpg
Vans
Rodius/Stavic2004–presentSSangyong Rodius.jpg
Istana1995–2003Licensed copy of the Mercedes-Benz MB100Ssangyong istana cropped.JPG
Luxury cars
Chairman W2008–presentSold alongside the Chairman HSsangYong Chairman W.JPG
Chairman H1997–presentBased on the Mercedes-Benz W124Ssangyong Chairman -- Korea.jpg
SsangYong Kallista1992Rebadged Panther KallistaPanther Kallista white.jpg
Trucks and Buses
SY TruckBased on Mercedes-Benz trucksSsangyong truck.JPG
TranstarBased on Mercedes-Benz busesSsangYong SB85M Transstar.JPG
List of SsangYong car models
Category
Models
Current models
C200, Chairman, Korando, New Actyon, Rexton
Historic models
Actyon, Actyon Sports, Family, Kallista, MJ Musso, Musso Sports, Musso Libero Kyron, Rodius Sports, Stavic Tradie
Commercial vehicles
Istana, SY Truck, Transtar
Concept cars
Amao, C200, C.E.O, CCR-1, Chairman Limousine, Crossut, CRS, Entertain, Hemos, Istana Camera Van, KEV2, Korando Camping Car, Korando FRP Hardtop, La-Okean, Rodius Limo, Solo 3, Solo Le Mans, SUT 1, SV-R, W-Coupe, WZ, XCT, XMT
Last updated on 2 September 2013 at 10:41.

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