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What Kind Of Brand Is Audi?

What Kind Of Brand Is Audi

Audi AG

Headquarters in Ingolstadt
Type Subsidiary ( AG )
Industry Automotive
Predecessors
  • Auto Union / DKW GmbH
  • Slaby-Beringer
  • Wanderer
  • NSU Motorenwerke AG
Founded
  • 16 July 1909 in Zwickau (Audi)
  • 29 June 1932 in Chemnitz (Auto Union)
  • 3 September 1949 in Ingolstadt (re-establishment)
  • 10 March 1969 in Neckarsulm (Fusion)
Founder August Horch
Headquarters Ingolstadt, Germany
Number of locations 13 production facilities in 10 countries
Area served Worldwide
Key people Markus Duesmann (Chairman of the Board of Management & Board of Management Member for Technical Development and Product Lines)
Products Luxury vehicles
Production output 1,802,073 units
Revenue €55.680 billion (2019)
Operating income €4.509 billion (2019)
Net income €3.943 billion (2019)
Total assets €66.878 billion (2019)
Total equity €28.395 billion (2019)
Number of employees 90,783 (12/2019)
Parent Volkswagen Group
Divisions
  • Audi Germany
  • Audi Brussels
  • Audi Mexico
  • Audi Hungaria
  • Audi China
  • Audi do Brasil
  • Audi India
  • Audi Slovakia
  • Audi Spain
  • Audi Russia
Subsidiaries
  • Audi Sport GmbH
  • Ducati
  • Italdesign Giugiaro
  • Lamborghini
  • Bentley
Website audi.com
Footnotes / references Audi History: Chronicle, 2011 Annual Financial Report

Audi AG ( German: ( listen ) ), commonly referred to as Audi, is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.

  1. The origins of the company are complex, going back to the early 20th century and the initial enterprises ( Horch and the Audiwerke ) founded by engineer August Horch (1868–1951); and two other manufacturers ( DKW and Wanderer ), leading to the foundation of Auto Union in 1932.
  2. The modern Audi era began in the 1960s, when Auto Union was acquired by Volkswagen from Daimler-Benz,

After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present-day form of the company. The company name is based on the Latin translation of the surname of the founder, August Horch,
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What is Audi brand known for?

This German luxury brand is known for technology and style as much as its performance, well-crafted interiors, and its trademark Quattro all-wheel-drive system. Nearly every model is a solid performer with a high-grade interior. Ride and handling are accomplished, and the cabin is quiet.
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What type of industry is Audi?

Company | audi.com The AUDI AG stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” The Audi Group is among the world’s leading producers of premium cars. To play an instrumental role in shaping the transformation as we head into a new age of mobility the Company is implementing its strategy step by step. Welcome to the Audi Report 2021, the combined annual and sustainability report from AUDI AG. This report combines financial perspectives as well as Environment, Social and Governance (ESG) issues in a unique and transparent manner. You are using an unsupported browser to access this website.

To get the best User-Experience while visiting the website, please use the latest versions of Chrome, Firefox, Safari or Edge. Thank you very much for your visit. Your Audi Team Discover Audi as a brand, company and employer on our international website. Experience our vision of mobility and let yourself be inspired.

Explore audi.com Explore the full lineup of SUVs, sedans, e-tron models & more. Build your own, search inventory and explore current special offers. The feedback form is currently unavailable.Please try again later. You may deactivate your ad blocker to view the feedback form.
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What brand is similar to Audi?

Audi competitors include BMW Group, Tesla, Honda and Lexus.
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Is Audi a good brand?

Is Audi a good car? – Generally, Audi is considered a good car. Audi cars are praised for comfort, performance, and build quality.
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Why do people buy Audi’s?

Audi is known as a luxury brand that brings high-quality technology to the market. But it’s also one of those rare brands that pairs luxury with reliability.
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What kind of people drive Audi?

Latest News Latest news audi drivers

We played around with the YouGov profiler tool, and discovered what made up your average Audi driver compared to the rest of those who’ve taken part in the national survey. Audi drivers are most likely to be male, based in London or Scotland and aged 25-39.

  1. They generally support the Conservative party, and are most likely to hold a professional role in the Business, Consulting or Advertising/Marketing/Public Relations sector.
  2. In his spare time, the average Audi driver spends a lot of time exercising and especially enjoys cycling, jogging and running.
  3. Given the brand’s reputation for excellence, it’s no surprise to learn that Audi owners are also interested in cars and motoring.

When it comes to dinner time, Audi owners are apparently oddly avid fans of Welsh food, with laverbread and Welsh potato cakes being their top two favourite dishes. But they also like a range of more exotic dishes such as lobster thermidor, East African fish curry and spicy tuna temaki – quite the contradiction, then Your average Audi driver is a confident character who describes himself as “a leader” but, on the flipside, he admits that sometimes this means he can be intolerant, impatient and demanding.

He likes to invest his money wisely, plus he values quality above all else – and he doesn’t mind paying extra for it. Lots of high-end brands make it on to the Audi driver’s ‘customer of’ list, including plenty to do with travel (British Airways, Heathrow Airport and Gatwick Airport) and shopping (John Lewis and American Express).

Technology giant Apple is also a big favourite with him, making three appearances in his top 10. Our Audi driver likes his entertainment hard hitting, with courtroom dramas, sci-fi thrillers and, of course, the news all ranking highly in his favourite TV shows and films.

  1. Given that the average age of an Audi driver is towards the younger end of the spectrum, the fact that he’s in to modern music artists such as Lana Del Rey and Calvin Harris fits – but the addition of Prince Buster and Edwin Starr to his playlist feels a little more random.
  2. And when it comes to his favourite celebs, things get even weirder, with Jessica Alba, Michael Douglas and Patricia Hodge all making it into the mix! Just like our other car drivers, our Audi owner is more likely to visit the website for his own car brand than average, and his other most-visited sites are mainly to do with banking and business.

He’s likely to follow the popular spoof account @Queen_UK on Twitter for fun, but he also uses the social platform to keep up with international news (@Reuters) and Formula 1 (@skysportsF1). And in terms of mobile apps, his top 5 are Camera+, Flipboard, Jamie’s Recipes, BBC News Mobile and Sky+.
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Who is Audi target audience?

Campaign: RS4 Sinister Beauty Client: Audi Agency: Goodtechnology/MediaCom Background: In December, Audi used the launch of its new RS4 car to promote an overall brand message of progressiveness and prestige. Following reviews describing the car as a ‘predatory animal’, the above-the-line creative likened it to a deadly spider that devours other, lesser sports cars.

  • In February, Audi turned to Goodtechnology and MediaCom to take the campaign online.
  • Aims: The traditional, Audi A4 target market is men aged 35 and over, who like a practical car, but love driving a powerful machine.
  • Audi also extended its target for the RS4 with the aim of creating interest among ‘grown-up kids’ aged 25 to 44.

It was important that the online campaign was innovative and tied in with the brand’s Vorsprung durch Technik, ‘intelligent technology’ message. The campaign also needed to engage and interact with the target audience across a variety of channels. Execution: The digital push used the Sinister Beauty spider creative theme across all digital channels.

The microsite (www.sinisterbeauty.co.uk) formed the centre of the campaign, to which all digital channels drove users. On the site, users were presented with a Flash-based experience, revealing the Audi RS4 as a spider entangling the competition in its web, eating them up and spitting them out. The creative ended with the cars entangled in a web, revealing the RS4’s dominance.

Users could download the TV ad in video iPod and PSP format, as well as brochures. They could also send referral emails to friends. The microsite contained links to the RS4 page on the Audi site to drive awareness of the RS4 and other Audi models. A targeted online ad campaign across Yahoo! Cars and Yahoo! Mail drove consumers to RS4 advertorial.

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The Audi RS4 spider would creep out from expandable rich-media banners and take over the user’s screen. An iTV component allowed viewers of the RS4 TV ad to click through to a ‘making of’ the ad video and gain more information on the car. Meanwhile, Transvision screens in 12 major train stations offered Bluetooth downloads of e-brochures, wallpaper, screensavers and an RS4 game.

Viewers could also text for a brochure. The campaign incorporated cross-media deals with publications such as The Guardian, Empire, Q and The Telegraph, which all featured sinister-themed editorial and ran off- and online promotions. Results: The Sinister campaign recorded consistent results for all digital channels.

  • The micro-site has received over 70,000 visitors to date, while traffic to the Audi site has risen 45 per cent.
  • Visits to the RS4 model page went up 55 per cent and Audi achieved its desired ‘halo effect’ with visits across all Audi model pages rising 48 per cent.
  • So far, Audi has received over 4,000 registrations on the site while the iTV component logged more than 900 brochure requests and 3,300 people subscribed to the Audi podcasts.

The Transvision screens produced over 7,000 downloads – a five per cent take-up rate – making the Sinister Beauty campaign the second most successful Transvision campaign after Coldplay’s push last year.
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What does Audi stand for?

Audi AG

Headquarters in Ingolstadt
Type Subsidiary ( AG )
Industry Automotive
Predecessors
  • Auto Union / DKW GmbH
  • Slaby-Beringer
  • Wanderer
  • NSU Motorenwerke AG
Founded
  • 16 July 1909 in Zwickau (Audi)
  • 29 June 1932 in Chemnitz (Auto Union)
  • 3 September 1949 in Ingolstadt (re-establishment)
  • 10 March 1969 in Neckarsulm (Fusion)
Founder August Horch
Headquarters Ingolstadt, Germany
Number of locations 13 production facilities in 10 countries
Area served Worldwide
Key people Markus Duesmann (Chairman of the Board of Management & Board of Management Member for Technical Development and Product Lines)
Products Luxury vehicles
Production output 1,802,073 units
Revenue €55.680 billion (2019)
Operating income €4.509 billion (2019)
Net income €3.943 billion (2019)
Total assets €66.878 billion (2019)
Total equity €28.395 billion (2019)
Number of employees 90,783 (12/2019)
Parent Volkswagen Group
Divisions
  • Audi Germany
  • Audi Brussels
  • Audi Mexico
  • Audi Hungaria
  • Audi China
  • Audi do Brasil
  • Audi India
  • Audi Slovakia
  • Audi Spain
  • Audi Russia
Subsidiaries
  • Audi Sport GmbH
  • Ducati
  • Italdesign Giugiaro
  • Lamborghini
  • Bentley
Website audi.com
Footnotes / references Audi History: Chronicle, 2011 Annual Financial Report

Audi AG ( German: ( listen ) ), commonly referred to as Audi, is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.

  1. The origins of the company are complex, going back to the early 20th century and the initial enterprises ( Horch and the Audiwerke ) founded by engineer August Horch (1868–1951); and two other manufacturers ( DKW and Wanderer ), leading to the foundation of Auto Union in 1932.
  2. The modern Audi era began in the 1960s, when Auto Union was acquired by Volkswagen from Daimler-Benz,

After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present-day form of the company. The company name is based on the Latin translation of the surname of the founder, August Horch,
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What are the three Audi brand core values?

Who we are and how we want to be | audi.com How a company’s employees behave and which rules they follow in the process are firmly anchored in the corporate culture. Values and standards reveal a lot about identity. Appreciation, openness, responsibility and integrity are the corporate values of Audi.05/26/2020 Reading Time: 4 min The corporate values of Audi: Appreciation, openness, responsibility and integrity These values illustrate that the Audi Group relies on teamwork, embraces new challenges and embodies diversity. In addition, Audi has set itself the goal of being a company that bears responsibility – for the environment and society. A scene from the film “The Silent Revolution” The movie documents cultural change in the working world. To raise awareness for other and new governance principles and promote understanding for the need for a cultural change in the working world, as part of the “KulturZeit” project, Audi organized a panel discussion in October 2018.

  1. It centered on “The Silent Revolution,” a movie documenting the process of rethinking in the business world.
  2. The change is demonstrated using the Upstalsboom hotel chain as an example.
  3. As a second part of the series of talks entitled “BE INSPIRED,” visitors to the Audi Forum Neckarsulm not only had the chance to see the movie, afterward they were also able to talk to guest speakers such as Kristian Gründling, the director of the documentary.

The goal was to encourage new ideas and provide impetus for people’s day-to-day lives. The Code of Code of Cooperation and Volkswagen Group Essentials serve as guiding principles to ensure that corporate culture is consistently put into practice during everyday work at Audi.

  1. These principles describe how the brands in the Volkswagen Group intend to work together, and they serve as the foundation that connects all 600,000 employees.
  2. At the same time, this also constitutes a pledge to customers and business partners.
  3. The focus is on the attributes “genuine,” “straightforward,” “open-minded,” “as equals,” “united” and “trust.” Audi has considered its own leadership behavior in depth since 2013, and drew up the Audi leadership principles with the involvement of managers, employees and the Works Council.

These were gradually implemented in the HR tools. Participants have studied the ten principles in depth in a series of workshops. After anchoring the new leadership principles in all divisions and at the international sites in 2016, Audi has established an organizational unit for Leadership and Collaborative Culture since 2017.

Employees should rely on these principles for guidance. Nobody is perfect. Ensuring that this adage becomes part of the culture requires pioneers who frankly and honestly discuss matters that did not go well. This is precisely why Audi organized a series of events: “try.fail.learn” is intended to encourage employees to embrace new challenges, take risks, fail once in a while and stand up again, only to reflect and learn from it.

Participants share their own stories of failure, how they handled the situation and what opportunities arose as a result thereof. Such an exchange between employees requires flat hierarchies. Distances need to be dismantled first before people can learn from one another.

  • The “Role Model Program 2.0” shaped the year 2019.
  • It comprises an entire package of measures to enable Audi managers with leadership functions to improve the corporate culture together with their employees.
  • For instance, in “A Week in the Life of.,” they became better acquainted with the tasks of a manager: What exactly does a member of the Board of Management actually do? And what does their typical workweek look like? The special “Blind Date” format gives random lunch partners the opportunity to exchange their views.

The “Culture Catalog,” a crowdstorming initiative by employees for employees, also encourages the exchange of views. The catalog gathers and shares ideas on new forms of collaboration. Audi embraces new challenges and makes progress possible. The principle of employee participation is the basis of Audi’s corporate culture. At all Audi sites and at the subsidiaries worldwide, the employees are organized into independent trade unions and employee representative bodies.

  • On the Supervisory Board of AUDI AG, the employees’ elected representatives perform duties such as monitoring executive management, approving important corporate processes and appointing the members of the Board of Management.
  • The Audi Works Council plays an active role in shaping the future at Audi.

For example, all works agreements are reached jointly with the employee representatives at AUDI AG. The latter also oversee compliance with the laws, directives, accident prevention regulations, wage agreements and works agreements reached in favor of the employees.

At the quarterly works meetings, the employees are informed of the activities of the Works Council and the current situation of the Company. There are also elected youth and apprentice representative bodies as well as disabled employee representatives at AUDI AG who specifically take up the concerns of the employee groups that they represent.

The main topics in the period under review were – in addition to the projects described in the chapter “Employees & Society” regarding the handling of the digital transformation as well as co-determination and corporate culture at Audi – the reduction of stress factors and risks at work that impact physical and especially mental health, increasing the overall quality of time spent at the company (modifications to office design, ergonomic measures in production) and, in particular, the negotiations on the general agreement “Audi.Zukunft.” In addition to adjusting production capacities for Ingolstadt and Neckarsulm, agreements were concluded on socially responsible job cuts along the demographic factor, for development and production of innovative and environmentally friendly premium vehicles, on extending co-determination rights pertaining to the vertical range of manufacturing, service and development in the company and for the common creation of master plans for sustainable and strategic development of domestic factories by the management and employee representatives. How is the general mood in the workforce? The regular employee survey is another way in which Audi promotes employee participation. This survey gives employees a means of voicing their opinion anonymously on various matters and highlighting potential improvements.40,886 (2018: 42,173) employees took part in the AUDI AG “Stimmungsbarometer” in 2019. Welcome to the Audi Report 2021, the combined annual and sustainability report from AUDI AG. This report combines financial perspectives as well as Environment, Social and Governance (ESG) issues in a unique and transparent manner. : Who we are and how we want to be | audi.com
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Why is Audi so special?

Audi brand automobiles have been around for more than 100 years, building upon a progressive line of innovative luxury vehicles. What makes Audi cars unique from other manufacturers is their commitment to excellence, elegance, and winning features that you won’t find anywhere else. From their history to their features, there’s a lot to look forward to when choosing an Audi.
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Do Audis hold their value?

What goes into determining my Audi’s resale value? – Your sporty Audi does more than just get you from work and back—it’s also taken you on thrilling drives through the countryside and more. While these memories don’t have a price tag, you can still figure out your Audi’s resale value with a few tools at your disposal, Let’s get into what the various influences are on your Audi’s resale value:

Depreciation : You can’t control the immediate loss in value once you leave the new car lot. Audis hold their value better than other luxury cars, but some models lose up to 65% of their value in the first three years of ownership. Mileage : Your car’s condition is mostly determined by mileage. Try keeping your mileage at 12,000 annual miles or fewer to prevent your car from aging too quickly. Accident history : You can’t always avoid them, but accidents take a big piece out of your resale value. Model popularity : An SUV like the Audi Q3 is a classic choice, but when it comes to luxury cars, sporty coupes like the Audi TT generally hold their value better than their clunkier sedan siblings, even though the Audi A4 holds its value well, too. Interior and exterior conditions : Stay on top of your Audi’s maintenance and cleaning schedule to get the most out of its resale value. You’ll lose money for any dents, dings, blemishes, and neglected repairs.

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What made Audi so successful?

The brand is celebrating a special milestone that also is a fitting occasion for this time of year: rolling off the production line at the new plant in San José Chiapa is the 8 millionth Audi with quattro drive – the technology that delivers a big, built-in boost in safety and driving pleasure, even on snow and ice.

The milestone car is a garnet red Audi Q5 2.0 TFSI quattro*. quattro technology made its debut in 1980, and today it is available in more than 100 model versions. The quattro all-wheel drive system is standard in the Audi Q7, the Audi A4 allroad quattro*, the Audi A6 allroad quattro*, the Audi A8, the Audi R8 and all S models and RS models, and it is available as an option in all other model series.

In 2015, 44 percent of all Audi customers worldwide chose models equipped with quattro drive. The Audi Q5 topped the list with about 262,000 units. The quattro models generated particularly strong sales in the United States, Canada, Russia and in the markets of the Middle East.

In Germany quattro sales totaled 122,048 cars. Audi offers the quattro drive in different versions tailored to each model. For the compact model series with transverse-mounted engines, an electronically controlled hydraulic multi-plate clutch is mounted at the rear axle. On the R8 mid-engine sports car, the multi-plate clutch is at the front axle.

According to the driving situation encountered, these active systems distribute drive torque variably to both axles. The self-locking center differential used in many Audi models, with a longitudinally mounted front engine, is a purely mechanical planetary gear.

  • Normally it splits the drive torque sent to the front and rear wheels with a 40:60 distribution.
  • Sport differential is available on the rear axle with some of the top-of-the-range engines.
  • It actively distributes the torque between the rear wheels by means of two superposition units, each with an electrohydraulic multi-plate clutch.

In extreme cases, almost all of the torque is sent to one wheel – the system actually pushes the car into the curve, eliminating any chance of understeer. Latest development: quattro with ultra technology The latest phase of development from Audi is the quattro drive with ultra technology.

It is likewise designed for models with a longitudinally positioned engine. Here, an actively controlled multi-plate clutch at the end of the transmission distributes the torque variably between the drive axles in all-wheel drive operation. A decoupler in the rear axle differential can additionally open the connection to the rear wheels.

Both clutches are opened in driving situations where the all-wheel drive doesn’t offer any advantage. This way, the parts of the rear drivetrain responsible for drag are not engaged. The system’s control unit uses a multitude of data to produce a model of the vehicle’s status projecting about half a second into the future.

If the system detects, for instance, that the inside wheel is about to lose grip, it switches predictively to all-wheel drive. As a result, the all-wheel drive is always ready when it is needed. The new concept considerably boosts efficiency without diminishing traction or driving dynamics. Success story: the history of quattro Audi achieved a milestone in automotive history with the quattro permanent all-wheel drive – in 1980, no other manufacturer offered a fast-running and light all-wheel drive for high-volume production.

The technology premiered in 1980 in the Ur-quattro at the Geneva International Motor Show. In 1986 Audi replaced the first generation’s manually locking center differential with the Torsen differential, which could variably distribute drive torque. The planetary drive followed in 2005, with its asymmetrical, dynamic distribution of power and torque.

The self-locking center differential is continuously being further developed by Audi and is considered the benchmark for traction and driving dynamics combined with very light weight. Audi has also celebrated many triumphs in motorsport with quattro technology. The list so far includes four World Rally Championship titles, six victories in the famous Pikes Peak Hill Climb race in the United States, a title win in the TransAm series in the U.S., two DTM titles, 11 national Super Touring Car Championships, and a Touring Car World Cup.

The latest victory for quattro technology: In late November, Mattias Ekström and his private rallycross team EKS captured the Driver World Champion and Team World Champion titles with the Audi S1 EKS RX quattro in the FIA World Rallycross Championship.
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What are Audi brand values?

Who we are and how we want to be | audi.com How a company’s employees behave and which rules they follow in the process are firmly anchored in the corporate culture. Values and standards reveal a lot about identity. Appreciation, openness, responsibility and integrity are the corporate values of Audi.05/26/2020 Reading Time: 4 min The corporate values of Audi: Appreciation, openness, responsibility and integrity These values illustrate that the Audi Group relies on teamwork, embraces new challenges and embodies diversity. In addition, Audi has set itself the goal of being a company that bears responsibility – for the environment and society. A scene from the film “The Silent Revolution” The movie documents cultural change in the working world. To raise awareness for other and new governance principles and promote understanding for the need for a cultural change in the working world, as part of the “KulturZeit” project, Audi organized a panel discussion in October 2018.

  1. It centered on “The Silent Revolution,” a movie documenting the process of rethinking in the business world.
  2. The change is demonstrated using the Upstalsboom hotel chain as an example.
  3. As a second part of the series of talks entitled “BE INSPIRED,” visitors to the Audi Forum Neckarsulm not only had the chance to see the movie, afterward they were also able to talk to guest speakers such as Kristian Gründling, the director of the documentary.

The goal was to encourage new ideas and provide impetus for people’s day-to-day lives. The Code of Code of Cooperation and Volkswagen Group Essentials serve as guiding principles to ensure that corporate culture is consistently put into practice during everyday work at Audi.

  • These principles describe how the brands in the Volkswagen Group intend to work together, and they serve as the foundation that connects all 600,000 employees.
  • At the same time, this also constitutes a pledge to customers and business partners.
  • The focus is on the attributes “genuine,” “straightforward,” “open-minded,” “as equals,” “united” and “trust.” Audi has considered its own leadership behavior in depth since 2013, and drew up the Audi leadership principles with the involvement of managers, employees and the Works Council.

These were gradually implemented in the HR tools. Participants have studied the ten principles in depth in a series of workshops. After anchoring the new leadership principles in all divisions and at the international sites in 2016, Audi has established an organizational unit for Leadership and Collaborative Culture since 2017.

  1. Employees should rely on these principles for guidance.
  2. Nobody is perfect.
  3. Ensuring that this adage becomes part of the culture requires pioneers who frankly and honestly discuss matters that did not go well.
  4. This is precisely why Audi organized a series of events: “try.fail.learn” is intended to encourage employees to embrace new challenges, take risks, fail once in a while and stand up again, only to reflect and learn from it.
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Participants share their own stories of failure, how they handled the situation and what opportunities arose as a result thereof. Such an exchange between employees requires flat hierarchies. Distances need to be dismantled first before people can learn from one another.

The “Role Model Program 2.0” shaped the year 2019. It comprises an entire package of measures to enable Audi managers with leadership functions to improve the corporate culture together with their employees. For instance, in “A Week in the Life of.,” they became better acquainted with the tasks of a manager: What exactly does a member of the Board of Management actually do? And what does their typical workweek look like? The special “Blind Date” format gives random lunch partners the opportunity to exchange their views.

The “Culture Catalog,” a crowdstorming initiative by employees for employees, also encourages the exchange of views. The catalog gathers and shares ideas on new forms of collaboration. Audi embraces new challenges and makes progress possible. The principle of employee participation is the basis of Audi’s corporate culture. At all Audi sites and at the subsidiaries worldwide, the employees are organized into independent trade unions and employee representative bodies.

On the Supervisory Board of AUDI AG, the employees’ elected representatives perform duties such as monitoring executive management, approving important corporate processes and appointing the members of the Board of Management. The Audi Works Council plays an active role in shaping the future at Audi.

For example, all works agreements are reached jointly with the employee representatives at AUDI AG. The latter also oversee compliance with the laws, directives, accident prevention regulations, wage agreements and works agreements reached in favor of the employees.

At the quarterly works meetings, the employees are informed of the activities of the Works Council and the current situation of the Company. There are also elected youth and apprentice representative bodies as well as disabled employee representatives at AUDI AG who specifically take up the concerns of the employee groups that they represent.

The main topics in the period under review were – in addition to the projects described in the chapter “Employees & Society” regarding the handling of the digital transformation as well as co-determination and corporate culture at Audi – the reduction of stress factors and risks at work that impact physical and especially mental health, increasing the overall quality of time spent at the company (modifications to office design, ergonomic measures in production) and, in particular, the negotiations on the general agreement “Audi.Zukunft.” In addition to adjusting production capacities for Ingolstadt and Neckarsulm, agreements were concluded on socially responsible job cuts along the demographic factor, for development and production of innovative and environmentally friendly premium vehicles, on extending co-determination rights pertaining to the vertical range of manufacturing, service and development in the company and for the common creation of master plans for sustainable and strategic development of domestic factories by the management and employee representatives. How is the general mood in the workforce? The regular employee survey is another way in which Audi promotes employee participation. This survey gives employees a means of voicing their opinion anonymously on various matters and highlighting potential improvements.40,886 (2018: 42,173) employees took part in the AUDI AG “Stimmungsbarometer” in 2019. Welcome to the Audi Report 2021, the combined annual and sustainability report from AUDI AG. This report combines financial perspectives as well as Environment, Social and Governance (ESG) issues in a unique and transparent manner. : Who we are and how we want to be | audi.com
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What is the significance of Audi?

Why does the Audi logo have four rings? | audi.com Logo? Of course! That’s what the Auto Union AG thought when it was founded nearly 90 years ago, too. How four companies became four rings — and, ultimately, the global brand AUDI AG. And why sand painting is so important in the process of logo design: 04/06/2020 Reading Time: 3 min “A good logo is one that can be scratched in the sand with your big toe.” Those are the words of the famous graphic designer and typographer Kurt Weidemann (1922–2011). Straightforward and simple, but still memorable and ingenious — based on his words, that could well have been the instructions given to the designers nearly 90 years ago.

That’s when, in 1932, the four companies Audi, DKW, Horch and Wanderer joined together to form Auto Union AG, which would later become AUDI AG. And the company needed a new logo. The four interlocking rings were born. Let’s go all the way back to the beginning: the history of the Audi brand already began in the 19th century with,

In 1899, the mechanical engineer founded his own business: August Horch & Cie. He initially built two-cylinder and, later, four-cylinder cars. In 1909, after a difference of opinions with the board of directors, he left the company. Consequently, Horch founded a new car company in the same year. Four interlocking rings symbolised the merger of four automobile manufacturers based in the German state of Saxony: Audi, DKW, Horch and Wanderer became Auto Union AG. Here are brief details of the roots of today’s AUDI AG. The company Wanderer originated as a bicycle repair shop.

  1. Later on, they started building bicycles, then motorcycles.
  2. In 1913, the company produced its first small car, which was known as “Puppchen” — roughly translated as “moppet” in English.
  3. The fourth company was DKW, one of the largest motorcycle manufacturers of its time.
  4. The Danish founder, Jörgen Skafte Rasmussen, began experimenting with a steam-powered automobile (Dampfkraftwagen – DKW) in 1916.

His attempts were fruitless, however, and Rasmussen began developing two-stroke engines. A few years later, DKW was one of the most important motorcycle manufacturers of the pre-war years. DKW started building automobiles in 1928.

Large radiator grille: classic Auto Union model from the 1930s. Double logo: Even though the Auto Union logo with the four rings is emblazoned on the radiator grille, you can still see the Horch logo above.

Due to the global recession in 1929, demand plummeted. The four car companies, who had been successful up until that point, ran into financial difficulties. The solution was the union of the four brands, which was initiated by the state bank of Saxony. When it was founded, the Auto Union was the second largest car manufacturer in Germany. Audi logo rewound: This is what the first logo with four rings looked like in detail. When the Auto Union was formed, the four rings appeared as a symbol for the first time. Later, the brand name Audi took center stage: first in brown, then in red. Starting in 1978, a black oval with white lettering characterized the brand identity.

  • Since 1985, the company and its product have once again shared the same name: Audi.
  • In the 90s, the Ingolstadt company once again concentrated on the rings, this time with a three-dimensional look.
  • And recently, the designers have had a new challenge: the logo needs to look good not only on paper, but online as well.

So the trend is towards simplicity. A logo should be memorable and easily recognizable. And Audi has achieved that with the most famous rings in the world — aside from the Olympic rings (designed in 1913) of course. And, as a side note, any child really could draw them in the sand — either two or three-dimensionally.

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