Audi drivers love their cars. Ask them why and you’ll get a surprising range of reasons. The brand has a reputation for innovative design and cutting-edge technology. From the driver’s point of view, reliability and customer service rate high.
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Contents
What is special about an Audi?
This German luxury brand is known for technology and style as much as its performance, well-crafted interiors, and its trademark Quattro all-wheel-drive system. Nearly every model is a solid performer with a high-grade interior. Ride and handling are accomplished and the cabin is quiet.
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What do people like about Audi?
But I wondered, “Is It Just Me?” – The brand also has a reputation for design, comfort, and cutting-edge technology. But I wanted to know more from real Audi owners. So, I interviewed a few Audi owners in my town and here’s what they had to say: “I have a 2015 Q7 and really like it.
- I have had zero trouble with it.
- It handles well on the road.
- Am considering buying another.
- It is big, but I cart around two big dogs.
- The 3rd row is not very comfortable if you are an adult but small children do well back there.” “We have a Q5 my husband is currently driving and he loves it! It has a sportier feel in the way it handles than the comparable Lexus it replaced, and we’ve had zero issues with it.” “I have a 2018 Q5.
Love the large sunroof, Apple CarpPlay, display mid dash, and the display in front of the steering wheel. It also has a great backup camera, flashing lights on side-view mirrors when you have someone in your blind spot.” “My husband drives an S6 and loves it.
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What Owning an Audi says about you?
What does the make of car you drive say about you? – Tesla – Forward thinking, innovative and a bit of a risk-taker One of the most luxurious electric vehicles on the market, our expert describes those who drive a Tesla as pioneering and innovative – much like the man behind the brand, Elon Musk.
With a lot of drivers still anxious about making the switch to electric, those who have already splashed out on a Tesla are also likely to be daredevils and willing to gamble on a cause they believe in. VW Beetle – Creative, traditional, thinks outside the box The Volkswagen Beetle is one of history’s most influential cars, however in 2019 production of the latest version of the iconic bug came to an end, as the car manufacturer shifted its focus to SUVs and futurist initiatives like electric cars.
However, it seems those who are still lucky enough to drive a VW Beetle today have very distinct personality traits which align with the curves on their car, Chambers said: “The iconic curves suggest the driver is creative and thinks outside the box.
They are also likely to have traditional values and will usually follow their heart.” Mini Cooper – Proud, organised, mindful The small but mighty Mini Cooper is loved by drivers of all ages. Whether you have a classic model from the 1960s or a modern version of the retro ride, those who drive a Mini are extremely proud.
Not only are they proud of their car, but they are also proud of their achievements in life and are likely to have high levels of confidence. Chambers told us Mini Cooper drivers are also highly organised, given the lack of space in their car, and are usually mindful individuals who pay close attention to the feelings of others.
They don’t like to cram their diaries with lots of events, and often take a more relaxed approach to life. Fiat 500 – Artistic, desire to conform to society The Fiat 500 is possibly one of the more controversial car models of the decade. In 2018, a parody Twitter account named “Fiat 500 Twitter” went viral after mocking young British females who drive the model.
Described by the Twitter account as being a fan of Love Island and Keeping Up With The Kardashians, a Fiat 500 girl is supposedly in her late teens or early twenties, spending most of her time taking selfies and buying chicken nuggets from a McDonald’s drive-thru. 
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- Audi – Trendy, wants to make a statement while still adhering to social norms Fiat 500 drivers aren’t the only ones to cause controversy, as Audi drivers are often in the spotlight for all the wrong reasons.
A recent study from Vanmonster suggests that Audi drivers are the least competent, considerate, and honest. But surely that’s a little unfair? To help shun the stigma around Audi drivers, our expert shared some of their more positive personality traits.
- He said: “Audi drivers are usually very stylish and tend to follow popular trends.
- If you own an Audi it’s likely you’re trying to make a statement, without standing out from the crowd too much.” BMW – Brave, flashy, self-confident Historically known as the ‘Ultimate Driving Machine’ BMW positions itself as a superior, luxury brand, which is likely to be one of the reasons why it appeals to confident drivers.
Recent research from YouGov Profiles highlights that 70% of BMW owners see themselves as being more knowledgeable than other drivers, and while this may seem like a bold statement, Chambers agrees that these car owners certainly don’t lack confidence. 
BMW owners are brave and flashy, according to a top psychologist (Image: Marcus Ny) Range Rover – Desire to have high social status, values safety, adventurous Favoured by celebrities and sports stars, the Range Rover is another luxury model that sparks a lot of debate.
- Manufactured by Jaguar Land Rover, those who own a Range Rover are often seen as adventure lovers thanks to the brand’s history of creating off-road vehicles.
- Lee Chambers also states that Range Rover drivers prioritise safety, while their elevated driving position indicates they want people to think they have a high social status.
Ford Fiesta – Practical, reliable, non-judgemental With 49,174 new registrations in 2020, the Ford Fiesta took the title as the best-selling car of the year, proving to be particularly popular with young and new drivers. Described by our psychologist as practical, reliable, and non-judgemental, the Fiesta driver knows exactly what they want in life and live by their own design. 
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Is Audi a good brand of car?
Is Audi a good car? – Generally, Audi is considered a good car. Audi cars are praised for comfort, performance, and build quality.
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Why is Audi so successful?
Why Audi is and always has been a top-quality manufacturer 
If you were to make a Venn diagram of heritage car brands versus the commercial behemoths of today, you’ll find that most well-known automotive manufacturers find themselves firmly in one circle or the other. Considering the makeup of its four ringed badge, it’s perhaps appropriate that Audi would be one of the few names that finds itself in both.
A German car maker whose extends as far back as the 19th century, Audi AG has enjoyed a special place in the market across its 100-plus years of operation, having enjoyed success across virtually all key automotive disciplines, including car manufacturing, motorcycles, engine production and motor racing.
Today, Audi’s focus lies in producing luxury cars that deliver in every aspect of the driving experience, by the million, every single year. It’s a credit to the brand that we automatically associate it with quality, but what are the reasons Audi has long been revered as a top-quality manufacturer? A class leader in every segment Audi’s market reach is extensive, and for every car segment you can name, there is likely an Audi model near the top of the tree.
- The Audi “A” family enjoys huge success in the hatchback and saloon markets, while their “Q” models are an established premium competitor in the wildly popular SUV section.
- Any petrolhead will know an “R” attached to any Audi creation denotes exceptional performance, meanwhile, with the brand’s racing pedigree apparent through a variety of beastly estate, coupe and supercar-level offerings.
Essentially, if you’re, there is almost certainly a top-end model available to you, regardless of the car type you want. It’s this consistency in quality across all areas of the car market that has helped give the manufacturer the outstanding reputation it has.
- Typical German efficiency, wrapped in an effortlessly stylish package Modern society is not a fan of stereotypes – nor should it be – but when it comes to the positive adage surrounding German car makers and their engineering efforts, it’s no bad thing that the stereotype still reigns true.
- Audi sits alongside a few other German auto stalwarts (Mercedes, BMW and Porsche to name but a few) in its relentless commitment to creating ruthlessly efficient, reliable and well-designed vehicles.
The familiar design concept of every Audi has remained largely unchanged for decades, no doubt because of the evergreen aesthetic appeal of all of its models. On the inside, the brand tends to keep things simple and stylish, but the substance is delivered too in the form of industry leading technology.
- Audi’s rather famous “Vorsprung Durch Technik” tagline translates to “progress through technology” – something which the manufacturer has undoubtedly done through the years.
- That effort to stay ahead of the pack in design terms has kept Audi’s name set apart from many other commercial giants in quality terms.
A dodger of depreciation Audis are not the cheapest cars out there, but they certainly aren’t designed to be. What they can be pitched as is a value for money option, not only in the quality they provide for the price they cost, but also their ability to retain value in a market where depreciation on new and nearly new cars is particularly severe.
Of course, no new car, including an Audi, is immune to a substantial drop in resale value in the first few years of ownership, but the widespread popularity of the brand, combined with the excellent reliability, efficiency and quality features, make Audis a highly desirable choice in the used car market.
Because of that, owners can expect to see better returns from an Audi upon selling over most other brands. And while that’s not necessarily the first thing you might think about when purchasing a car, the more financial savvy car owners among us will enjoy the increased financial security.
What’s not to like about Audi, then? With a prestigious heritage behind them, and an incredibly strong product with them in the here and now, it’s difficult to angle a serious criticism at what is a truly high-quality car maker. With the brand showing no sign of slowing down, expect Audi to remain a dominant name in the auto market indefinitely – and the industry will be better for it.
: Why Audi is and always has been a top-quality manufacturer
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What kind of person drives Audi?
Latest News Latest news audi drivers
We played around with the YouGov profiler tool, and discovered what made up your average Audi driver compared to the rest of those who’ve taken part in the national survey. Audi drivers are most likely to be male, based in London or Scotland and aged 25-39.
They generally support the Conservative party, and are most likely to hold a professional role in the Business, Consulting or Advertising/Marketing/Public Relations sector. In his spare time, the average Audi driver spends a lot of time exercising and especially enjoys cycling, jogging and running. Given the brand’s reputation for excellence, it’s no surprise to learn that Audi owners are also interested in cars and motoring.
When it comes to dinner time, Audi owners are apparently oddly avid fans of Welsh food, with laverbread and Welsh potato cakes being their top two favourite dishes. But they also like a range of more exotic dishes such as lobster thermidor, East African fish curry and spicy tuna temaki – quite the contradiction, then Your average Audi driver is a confident character who describes himself as “a leader” but, on the flipside, he admits that sometimes this means he can be intolerant, impatient and demanding.
- He likes to invest his money wisely, plus he values quality above all else – and he doesn’t mind paying extra for it.
- Lots of high-end brands make it on to the Audi driver’s ‘customer of’ list, including plenty to do with travel (British Airways, Heathrow Airport and Gatwick Airport) and shopping (John Lewis and American Express).
Technology giant Apple is also a big favourite with him, making three appearances in his top 10. Our Audi driver likes his entertainment hard hitting, with courtroom dramas, sci-fi thrillers and, of course, the news all ranking highly in his favourite TV shows and films.
Given that the average age of an Audi driver is towards the younger end of the spectrum, the fact that he’s in to modern music artists such as Lana Del Rey and Calvin Harris fits – but the addition of Prince Buster and Edwin Starr to his playlist feels a little more random. And when it comes to his favourite celebs, things get even weirder, with Jessica Alba, Michael Douglas and Patricia Hodge all making it into the mix! Just like our other car drivers, our Audi owner is more likely to visit the website for his own car brand than average, and his other most-visited sites are mainly to do with banking and business.
He’s likely to follow the popular spoof account @Queen_UK on Twitter for fun, but he also uses the social platform to keep up with international news (@Reuters) and Formula 1 (@skysportsF1). And in terms of mobile apps, his top 5 are Camera+, Flipboard, Jamie’s Recipes, BBC News Mobile and Sky+.
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Do Audis last long?
Overall, Audi currently ranks 28th in dependability out of 32 car brands. You can expect a properly driven and maintained Audi to last 150,000-200,000 miles or 10 to 13 years. In general, Audis are known for their Quattro all-wheel-drive system, technology, style, performance, and well-crafted interiors.
- The Audi brand’s roots go back to 1899, but it wasn’t until the late 1960s, when Volkswagen bought the company, that the cars began to make a name for themselves around the world.
- This high-performance vehicle has always been on the cutting edge.
- The company began crash-testing more than 75 years ago—long before most manufacturers—and their first fully autonomous car completed the 20 kilometer Pikes Peak course, driverless, in 2010.
For all of its good points (and there are many), Audi’s dependability is not its strongest selling point. High performance often means high maintenance, and Audi is no exception. Car insurance comparison super app Jerry has compiled a guide to all things Audi: which models last the longest, what common repairs you can expect, and how you can make sure your Audi stands the test of time.
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Why Audi is the best brand?
Audi Is a Reliable Brand More reliable vehicles mean fewer maintenance issues in the future, higher safety scores, and models you can trust. Browse reliability reports and you’ll note that Audi rises to the top of these charts.
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What makes Audi a luxury car?
Shop the 2020 Lexus ES 350 near you – 
Used 2020 Lexus ES 350 Base 20,420 mi. $37,547 $1,359 price drop Great Deal | $6,678 under Home Delivery Virtual Appointments Now, though, “luxury” can describe all kinds of vehicles, from compact coupes to large pickups, and the brand name alone may not be enough to separate the upper crust from the hoi polloi,
- For example, Jeep isn’t considered a luxury brand, but the recently announced Grand Wagoneer will cost more than $100,000 when fully loaded.
- That’s more than double the starting prices of the Lexus ES 350 and IS 300, the entry-level sedans from Toyota’s luxury brand.
- Ford blurs the lines between luxury and ordinary with the F-150 Limited SuperCrew, a truck carrying an MSRP that can top $70,000.
The Limited comes with amenities such as a Bang & Olufsen sound system, heated leather seats with 10-way power adjustments in front, LED headlights, power running boards, a twin-panel moonroof and a power sliding rear window. That sounds pretty luxurious, doesn’t it? Though the brand name or MSRP may not tell the whole story, they are significant parts of the picture.
- Mention Audi, BMW, Cadillac, Infiniti, Lexus, Lincoln and Mercedes-Benz, and most are likely to think of them as luxury brands because of their reputations, how they’re marketed, the features they offer and their price ranges.
- Though Ford and Jeep have some models that cost more than $50,000, at Cadillac, Lexus and Mercedes a majority cost more than that.
Manufacturers also use advertising and marketing to groom car shoppers to think of them as brands that offer more than the mainstream brands — a cut above the average, and that is often true. Luxury cars often use higher-quality interior materials and have features that aren’t available on lower-priced models — engines, transmissions, sound systems, telematics, safety features — and are packed with more amenities.
- They also may have more sound insulation, high-quality body parts and aluminum or carbon fiber components instead of steel.
- Warranties on luxury cars sometimes are longer than those for lesser brands from the same manufacturer, and owners may be entitled to more concierge services, such as vehicle pickup and delivery for routine maintenance or warranty repairs.
There is no minimum price for a vehicle to be defined as a luxury car, but all except a handful of current offerings from the widely recognized luxury brands start at more than $35,000. Once options are tacked on there won’t be many vehicles that roll out of luxury-brand showrooms for less than $40,000.
- But like beauty, it’s partly in the eye of the beholder.
- Some think of their Buick Enclave Avenir or Toyota Avalon Limited as luxury vehicles.
- At the very least they’re more luxurious than the cheaper versions of those models.
- These days, luxury car may be the wrong term to use because the bestselling models for several luxury brands, including BMW, Cadillac, Jaguar, Lexus and others, are SUVs, not sedans.
Meanwhile, Cars.com’s Luxury Car of the Year for 2020 was neither from a “luxury” brand nor a “car,” but instead the 2020 Ram 1500 in either the Laramie Longhorn or Limited trim. More From Cars.com:
2020 Luxury Car of the Year 2019 Luxury Car of the Year What’s the Best Luxury Compact SUV for 2018? Luxury Sports Sedan Challenge: Is the BMW 3 Series Still Best? Find Your Next Car
Cars.com’s Editorial department is your source for automotive news and reviews. In line with Cars.com’s long-standing ethics policy, editors and reviewers don’t accept gifts or free trips from automakers. The Editorial department is independent of Cars.com’s advertising, sales and sponsored content departments.
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What are Audis weaknesses?
Threats in the SWOT Analysis of Audi – Audi SWOT Analysis –
International market risks: with their home territory, Audi can not survive. It must propagate worldwide. The probability of PEST in countries is large and allows the brand to handle it for a long period.Competition: Competition is very high in the Luxury Segment. Most of the big competitors of Audi are BMW, Mercedes, Ferrari, etc. Due to heavy competition, Audi must launch new low-cost vehicles.Government Policies: Government Rules and Regulations can directly affect the Sales and Production of Audi.Cost of Raw Material and Labour: Increasing Cost of Raw Material and Steel Prices directly or indirectly affect the manufacturing cost of Audi. Labour Prices are directly related to manufacturing costs. This is also a major threat to the company.
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What makes Audi a luxury car?
Shop the 2020 Lexus ES 350 near you – Used 2020 Lexus ES 350 Base 20,420 mi. $37,547 $1,359 price drop Great Deal | $6,678 under Home Delivery Virtual Appointments Now, though, “luxury” can describe all kinds of vehicles, from compact coupes to large pickups, and the brand name alone may not be enough to separate the upper crust from the hoi polloi,
- For example, Jeep isn’t considered a luxury brand, but the recently announced Grand Wagoneer will cost more than $100,000 when fully loaded.
- That’s more than double the starting prices of the Lexus ES 350 and IS 300, the entry-level sedans from Toyota’s luxury brand.
- Ford blurs the lines between luxury and ordinary with the F-150 Limited SuperCrew, a truck carrying an MSRP that can top $70,000.
The Limited comes with amenities such as a Bang & Olufsen sound system, heated leather seats with 10-way power adjustments in front, LED headlights, power running boards, a twin-panel moonroof and a power sliding rear window. That sounds pretty luxurious, doesn’t it? Though the brand name or MSRP may not tell the whole story, they are significant parts of the picture.
Mention Audi, BMW, Cadillac, Infiniti, Lexus, Lincoln and Mercedes-Benz, and most are likely to think of them as luxury brands because of their reputations, how they’re marketed, the features they offer and their price ranges. Though Ford and Jeep have some models that cost more than $50,000, at Cadillac, Lexus and Mercedes a majority cost more than that.
Manufacturers also use advertising and marketing to groom car shoppers to think of them as brands that offer more than the mainstream brands — a cut above the average, and that is often true. Luxury cars often use higher-quality interior materials and have features that aren’t available on lower-priced models — engines, transmissions, sound systems, telematics, safety features — and are packed with more amenities.
- They also may have more sound insulation, high-quality body parts and aluminum or carbon fiber components instead of steel.
- Warranties on luxury cars sometimes are longer than those for lesser brands from the same manufacturer, and owners may be entitled to more concierge services, such as vehicle pickup and delivery for routine maintenance or warranty repairs.
There is no minimum price for a vehicle to be defined as a luxury car, but all except a handful of current offerings from the widely recognized luxury brands start at more than $35,000. Once options are tacked on there won’t be many vehicles that roll out of luxury-brand showrooms for less than $40,000.
But like beauty, it’s partly in the eye of the beholder. Some think of their Buick Enclave Avenir or Toyota Avalon Limited as luxury vehicles. At the very least they’re more luxurious than the cheaper versions of those models. These days, luxury car may be the wrong term to use because the bestselling models for several luxury brands, including BMW, Cadillac, Jaguar, Lexus and others, are SUVs, not sedans.
Meanwhile, Cars.com’s Luxury Car of the Year for 2020 was neither from a “luxury” brand nor a “car,” but instead the 2020 Ram 1500 in either the Laramie Longhorn or Limited trim. More From Cars.com:
2020 Luxury Car of the Year 2019 Luxury Car of the Year What’s the Best Luxury Compact SUV for 2018? Luxury Sports Sedan Challenge: Is the BMW 3 Series Still Best? Find Your Next Car
Cars.com’s Editorial department is your source for automotive news and reviews. In line with Cars.com’s long-standing ethics policy, editors and reviewers don’t accept gifts or free trips from automakers. The Editorial department is independent of Cars.com’s advertising, sales and sponsored content departments.
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Is a BMW or Audi better?
BMW often edges out Audi in handling, with their cars designed to offer the ‘ultimate driving experience.’ Audi cars are slightly less agile than BMW because their overall stiffer suspension systems maximize a smooth, comfortable ride. For reliability, BMW consistently ranks higher.
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How is Audi different from its competitors?
Audi vehicles are elegant on the outside and provide state of the art technology on the interior. Simply put they make high-performance look effortless. Audi has managed to create a conservation design that has broad appeal but is not old fashioned.
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Why is Audi A luxury brand?
Audi is a German luxury automobile maker focusing heavily on high-end technology and advanced manufacturing techniques. An Audi is more than just a glorified sports car—these high-performance vehicles deserve every ounce of glory they’re given. A subsidiary of the Volkswagen Group with a long and complicated history, Audi’s commitment to technological advancement has resulted in some of the most developed and well-thought-out luxury cars on the market.
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