Why does the Audi logo have four rings? | audi.com Logo? Of course! That’s what the Auto Union AG thought when it was founded nearly 90 years ago, too. How four companies became four rings — and, ultimately, the global brand AUDI AG. And why sand painting is so important in the process of logo design: 04/06/2020 Reading Time: 3 min “A good logo is one that can be scratched in the sand with your big toe.” Those are the words of the famous graphic designer and typographer Kurt Weidemann (1922–2011). Straightforward and simple, but still memorable and ingenious — based on his words, that could well have been the instructions given to the designers nearly 90 years ago.
That’s when, in 1932, the four companies Audi, DKW, Horch and Wanderer joined together to form Auto Union AG, which would later become AUDI AG. And the company needed a new logo. The four interlocking rings were born. Let’s go all the way back to the beginning: the history of the Audi brand already began in the 19th century with,
In 1899, the mechanical engineer founded his own business: August Horch & Cie. He initially built two-cylinder and, later, four-cylinder cars. In 1909, after a difference of opinions with the board of directors, he left the company. Consequently, Horch founded a new car company in the same year. Four interlocking rings symbolised the merger of four automobile manufacturers based in the German state of Saxony: Audi, DKW, Horch and Wanderer became Auto Union AG. Here are brief details of the roots of today’s AUDI AG. The company Wanderer originated as a bicycle repair shop.
Later on, they started building bicycles, then motorcycles. In 1913, the company produced its first small car, which was known as “Puppchen” — roughly translated as “moppet” in English. The fourth company was DKW, one of the largest motorcycle manufacturers of its time. The Danish founder, Jörgen Skafte Rasmussen, began experimenting with a steam-powered automobile (Dampfkraftwagen – DKW) in 1916.
His attempts were fruitless, however, and Rasmussen began developing two-stroke engines. A few years later, DKW was one of the most important motorcycle manufacturers of the pre-war years. DKW started building automobiles in 1928.
Large radiator grille: classic Auto Union model from the 1930s. Double logo: Even though the Auto Union logo with the four rings is emblazoned on the radiator grille, you can still see the Horch logo above.
Due to the global recession in 1929, demand plummeted. The four car companies, who had been successful up until that point, ran into financial difficulties. The solution was the union of the four brands, which was initiated by the state bank of Saxony. When it was founded, the Auto Union was the second largest car manufacturer in Germany. Audi logo rewound: This is what the first logo with four rings looked like in detail. When the Auto Union was formed, the four rings appeared as a symbol for the first time. Later, the brand name Audi took center stage: first in brown, then in red. Starting in 1978, a black oval with white lettering characterized the brand identity.
Since 1985, the company and its product have once again shared the same name: Audi. In the 90s, the Ingolstadt company once again concentrated on the rings, this time with a three-dimensional look. And recently, the designers have had a new challenge: the logo needs to look good not only on paper, but online as well.
So the trend is towards simplicity. A logo should be memorable and easily recognizable. And Audi has achieved that with the most famous rings in the world — aside from the Olympic rings (designed in 1913) of course. And, as a side note, any child really could draw them in the sand — either two or three-dimensionally.
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Contents
What vehicle has 3 circles?
Toyota is one of the most recognizable brands in the world thanks to its 3-circle logo.
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What car logo is circles?
Ever wonder about the meaning behind Audi’s four linked rings? Wonder no more, because Audi put together a video explaining the logo’s origin story. The four rings represent four different automakers that merged in 1932 to create what was then called the Auto Union.
The oldest of these automakers, Horch, was founded in 1899 by German engineer August Horch. Soon after, Mr. Horch left his namesake company to form a new automaker, Audi, which also got a ring in the logo. Side note: “Horch” is very close to the German word for “listen;” “Audi” is the Latin translation of the verb.
The remaining two companies are Wanderer, which was founded in 1911, and DKW, a steam-engine manufacturer founded in 1916 that began building cars in 1928. So, that covers how four old German automakers became Auto Union, but how did Auto Union become, simply, Audi? That’s a bit more complex,
- After World War II, Auto Union produced cars, motorcycles, and vans, but hit financial and labor problems in the mid-1950s.
- Auto Union was bought by Daimler-Benz in 1958, encountered more financial troubles, and was sold to Volkswagen in 1964.
- Shortly after the VW takeover, Auto Union began selling cars under the Audi name.
In 1969, it acquired another carmaker, NSU. The company then became Audi NSU Auto Union AG, an unwieldy name it went by until 1985, when it was condensed to Audi AG. So, there’s the abridged version of it. One can’t help but wonder, though, what life would be like if one of the other brands survived instead of Audi.
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Why has Audi got 4 rings?
Why does the Audi logo have four rings? | audi.com Logo? Of course! That’s what the Auto Union AG thought when it was founded nearly 90 years ago, too. How four companies became four rings — and, ultimately, the global brand AUDI AG. And why sand painting is so important in the process of logo design: 04/06/2020 Reading Time: 3 min “A good logo is one that can be scratched in the sand with your big toe.” Those are the words of the famous graphic designer and typographer Kurt Weidemann (1922–2011). Straightforward and simple, but still memorable and ingenious — based on his words, that could well have been the instructions given to the designers nearly 90 years ago.
- That’s when, in 1932, the four companies Audi, DKW, Horch and Wanderer joined together to form Auto Union AG, which would later become AUDI AG.
- And the company needed a new logo.
- The four interlocking rings were born.
- Let’s go all the way back to the beginning: the history of the Audi brand already began in the 19th century with,
In 1899, the mechanical engineer founded his own business: August Horch & Cie. He initially built two-cylinder and, later, four-cylinder cars. In 1909, after a difference of opinions with the board of directors, he left the company. Consequently, Horch founded a new car company in the same year. Four interlocking rings symbolised the merger of four automobile manufacturers based in the German state of Saxony: Audi, DKW, Horch and Wanderer became Auto Union AG. Here are brief details of the roots of today’s AUDI AG. The company Wanderer originated as a bicycle repair shop.
Later on, they started building bicycles, then motorcycles. In 1913, the company produced its first small car, which was known as “Puppchen” — roughly translated as “moppet” in English. The fourth company was DKW, one of the largest motorcycle manufacturers of its time. The Danish founder, Jörgen Skafte Rasmussen, began experimenting with a steam-powered automobile (Dampfkraftwagen – DKW) in 1916.
His attempts were fruitless, however, and Rasmussen began developing two-stroke engines. A few years later, DKW was one of the most important motorcycle manufacturers of the pre-war years. DKW started building automobiles in 1928.
Large radiator grille: classic Auto Union model from the 1930s. Double logo: Even though the Auto Union logo with the four rings is emblazoned on the radiator grille, you can still see the Horch logo above.
Due to the global recession in 1929, demand plummeted. The four car companies, who had been successful up until that point, ran into financial difficulties. The solution was the union of the four brands, which was initiated by the state bank of Saxony. When it was founded, the Auto Union was the second largest car manufacturer in Germany. Audi logo rewound: This is what the first logo with four rings looked like in detail. When the Auto Union was formed, the four rings appeared as a symbol for the first time. Later, the brand name Audi took center stage: first in brown, then in red. Starting in 1978, a black oval with white lettering characterized the brand identity.
- Since 1985, the company and its product have once again shared the same name: Audi.
- In the 90s, the Ingolstadt company once again concentrated on the rings, this time with a three-dimensional look.
- And recently, the designers have had a new challenge: the logo needs to look good not only on paper, but online as well.
So the trend is towards simplicity. A logo should be memorable and easily recognizable. And Audi has achieved that with the most famous rings in the world — aside from the Olympic rings (designed in 1913) of course. And, as a side note, any child really could draw them in the sand — either two or three-dimensionally.
- You are using an unsupported browser to access this website.
- To get the best User-Experience while visiting the website, please use the latest versions of Chrome, Firefox, Safari or Edge.
- Thank you very much for your visit.
- Your Audi Team Discover Audi as a brand, company and employer on our international website.
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What car brand has 4 rings?
Four rings – four brands | audi.com Four interlocking rings symbolised the merger of four automobile manufacturers based in the German state of Saxony: Audi, DKW, Horch and Wanderer became Auto Union AG, then the second-largest motor vehicle manufacturing group in Germany. Here are brief details of the roots of today’s AUDI AG. The company established by August Horch in Zwickau on July 16, 1909 could not take its founder’s name for competitive reasons. A new name was found for the company by translating Horch’s name, which in German means “hark!” or “listen!”, into Latin. The second company established by August Horch therefore commenced trading as Audi Automobilwerke GmbH, Zwickau on April 25, 1910.
- One of the keys to the success of the still-young Auto Union was the allocation of a specific market segment to each of the individual brands in order to create a coordinated model range.
- For the Audi brand, this prompted development of the Audi ‘Front’ Type UW, a midsize car that enabled the new group to make use of synergy benefits for the first time.
The principal feature of the new Audi was its front-wheel drive. DKW’s experience in the domain of front-wheel drive was simply adopted for a midsize vehicle. Its power unit was the Wanderer 2-litre, six-cylinder engine developed by Ferdinand Porsche; the body of the saloon version came from Horch’s body shop, and the convertibles were built by the highly reputable Dresden coachbuilder Gläser.
The Audi ‘Front’ Type UW – the designation meant a Type U with Wanderer engine – finally went into production in the spring of 1933. A year later, Audi’s production operations were transferred to the nearby Horch plant in order to free capacity at the Audi plant for the rising output of DKW front-wheel-drive models.
Technically revised and equipped with an uprated 2.3-litre Wanderer engine, the new Audi Front 225 was unveiled at the 1935 Berlin Motor Show and remained on the market until 1938. The successor model, the Audi 920, also exhibited strong evidence of a modular construction system having been used.
Both the chassis, now with conventional rear-wheel drive again, and the modern body styling were largely the same as the Wanderer W 23 six-cylinder model. This elegant car had an inline six-cylinder OHC engine developed by Horch, while the rear suspension adopted the DKW floating-axle principle. The first examples of the new car left the production line at Auto Union’s Horch factory in December 1938.
The Audi 920 rapidly became a market success and a hit with customers. This success was brought to an abrupt halt by the outbreak of the Second World War. Production of civilian vehicles was cut back to a minimum and the group’s operations switched to the production of armaments. Originally founded in Chemnitz in 1902 as Rasmussen & Ernst, the company moved to Zschopau in the Erzgebirge region in 1907. It initially manufactured and sold exhaust-steam oil separators for steam power plants, vehicle mudguards and lights, vulcanisation equipment and centrifuges of all kinds.
- The company’s founder Jörgen Skafte Rasmussen began to experiment with a steam-driven motor vehicle in 1916, registering DKW (short for Dampfkraftwagen – steam-driven vehicle) as a trademark in 1922.
- In 1919, the company began manufacturing two-stroke engines, initially in the form of a working toy-engine.
In 1921, this led to a change of name to “Zschopauer Motorenwerke J.S. Rasmussen OHG.” One year later, the first motorcycles left the factory in Zschopau under the brand name DKW. On 29 June 1932, when the four companies – Audi, DKW, Horch and Wanderer – merged to form the Auto Union, Zschopauer Motorenwerke/DKW was chosen to be the parent company for legal reasons.
Between 1932 and 1936, the administrative headquarters of Auto Union AG were located in the DKW head office building in Zschopau, before moving to Chemnitz in 1936. If Rasmussen and his Zschopauer Motorenwerke were important for the establishment of Auto Union AG, DKW products were no less important for the economic development of the new company.
DKW motorcycles and cars with their typical two-stroke engines served the lower end of the market (the price category between 345 and 3,400 Reichsmarks) and represented the high-volume Auto Union model range. Biggest manufacturer of motorcycles in the world DKW motorcycles were produced in such large quantities that in 1937 Auto Union with its DKW plant in Zschopau became the world’s largest motorcycle manufacturer, building a total of 55,470 motorcycles.
- The Zschopau-based manufacturer had already held this title before, in 1928.
- A further important production area consisted of DKW stationary engines, of which there was an incredibly wide programme suitable for use in a variety of areas (e.g.
- Agriculture, road construction, the fire brigade, the army and public authorities).
DKW products were acknowledged to be simple, practical, reliable, economical, durable and to perform well. In technological terms, the Zschopau-based company proved to be an innovative pioneer in the areas of two-stroke engines, front-wheel drives and body manufacturing (wooden and plastic bodies).
This pioneering spirit also invigorated the innovative potential of Auto Union AG, which, from 1936 onwards, set up a Central Engineering Design Office (ZKB) in Chemnitz and a Central Testing Unit (ZVA) for all Auto Union brands. Logistical tour de force DKW car production as an inter-company alliance was a masterly logistical achievement: the engines were manufactured at the main factory in Zschopau and the bodies produced at the DKW body manufacturing plant in the Spandau district of Berlin; the four-cylinder models with rear-wheel drive were also built there.
Assembly of the front-wheel-drive models took place at the Audi plant in Zwickau. During the late 1930s, the DKW brand provided Auto Union with the necessary potential to counter the expected competition from the ‘KdF-Wagen’ (the People’s Car or Volkswagen) by launching an equivalent model, the DKW F 9. At the end of the 19th century, there were already a number of car manufacturers in Germany. One of them was August Horch & Cie., founded on November 14, 1899 in Cologne. August Horch was one of the pioneering figures in automobile engineering. Before setting up in business on his own, his professional experience had included three years in charge of automobile production at Carl Benz in Mannheim.
- In 1904, August Horch moved his business to Zwickau and transformed it into a joint-stock company.
- The Horch Werke in Zwickau had never departed from the principle laid down by company founder August Horch, namely only to build good, powerful cars.
- Horch’s vehicles were among the leading products of the German automobile industry from the very start.
In the 1920s, extensive rationalisation measures were introduced in order to make assembly-line production more cost-effective. The launch of Germany’s first eight-cylinder car in the autumn of 1926 led to Horch products being numbered among the leading products of the German automobile industry.
- Whereas the Horch company had previously built only cars with four-cylinder engines, its engineers now concentrated entirely on large, distinguished eight-cylinder models.
- Premium quality and cutting-edge technology The Horch 8 became synonymous with elegance, luxury and leading-edge technology in German automobile construction.
The Horch company also began to set the standard internationally. In 1932, Horch’s market share in the engine-size class above 4.2 litres in Germany was more than 44 percent. When Auto Union AG was formed it was self-evident that the Horch brand should occupy the luxury market segment within the new group of companies.
In addition, the Horch Body Design Office acted as the central design studio for all the group’s brands and laid down stylistic principles for the various models. The modern production technologies in use at the Horch factory became a benchmark for the group’s other factories. From 1933 onwards, the Horch model programme was divided into large cars with straight-eight engines and smaller ones with V8 engines.
When the sheer volume of luxury equipment available for a Horch made it clear that more powerful engines would be needed, the 5-litre straight-eight was given a camshaft with steeper lobes and its compression ratio increased in order to boost its power output to 120 hp.
- Similar measures applied to the smaller V8 engine, the power output of which went up from the original 62 hp to 82 hp for the 1937 model, culminating in a figure of 92 hp in 1939.
- Extensive model development plans were mooted for Horch cars, ranging from new engines to streamlined bodies.
- Unfortunately the war years intervened and only a few exhibition cars and prototypes for testing were ever built.
From 1927 until peace-time production ended in 1940, about 42,000 Horch eight-cylinder cars were built. If vehicles supplied to the military authorities until the final cessation of production in 1942 are included, more than 70,000 eight-cylinder vehicles left the Zwickau factory during that period – a figure well above anything achieved by Horch’s German competitors. In 1885 two mechanics, Johann Baptist Winklhofer and Richard Adolf Jaenicke, opened a bicycle repair workshop in Chemnitz. Shortly afterwards they began to make bicycles of their own, since demand at that time was very high. These were marketed under the brand name Wanderer, and in 1896 the company itself began to trade as Wanderer Fahrradwerke AG.
Wanderer built its first motorcycle in 1902. The idea of branching out into car production was finally put into practice in 1913. Wanderer Werke AG in Chemnitz had a diverse production programme at a very early stage: bicycles (from 1885), motorcycles (from 1902), office machines (from 1904), machine tools (from 1898) and cars (from 1913).
When Auto Union AG was formed in 1932, Zschopauer Motorenwerke AG as the parent company acquired the share capital of Audiwerke AG and Horchwerke AG directly. The fourth ‘ring’, however, the automobile division of Wanderer Werke, was acquired by purchase and a leasing agreement.
Wanderer Werke, with its divisions for bicycles and small motorcycles, and office machinery and machine tools, remained a separate, independent company. The mid-range segment of the Auto Union Within Auto Union AG the Wanderer car brand was allocated the mid-size segment (prices between 3,875 and 8,250 Reichsmarks).
Competition in this segment was very strong and came mainly from Opel and Daimler-Benz, and also BMW. In terms of production volume and turnover, the Wanderer brand was second among the Auto Union companies, behind DKW. In 1937, 54,765 cars built by Auto Union AG were registered in Germany, a 25.3 percent share of the total (216,538).19.5 percent of all registrations were for models built by DKW (42,143); Wanderer cars secured a 4.7 percent share (10,177); Audi and Horch were both below one percent.
Within the overall Auto Union programme, Wanderer models increasingly acquired the image of rather dull mid-size cars. In 1936, however, the Wanderer W 51 and the Wanderer W 25 K sports car with supercharged engine were introduced, featuring modern Auto Union body styling for the first time. This was taken up and implemented by the other Auto Union brands in the years that followed.
The aim was to systematically reposition the Wanderer brand and give it a sporty, progressive image. This development came to an abrupt end when the Second World War broke out in 1939. The last Wanderer cars left the factory in 1942, and after the war no attempts were made to revive the Wanderer brand in the automotive industry.
- On 29 June 1932, Audiwerke, Horchwerke and Zschopauer Motorenwerke J.S.
- Rasmussen AG (DKW) merged on the initiative of the State Bank of Saxony to form Auto Union AG.
- A purchase and leasing agreement was concluded at the same time with Wanderer for the takeover of its motor vehicle division.
- The new company’s head offices were in Chemnitz.
Following the merger, Auto Union AG was the second-largest motor vehicle manufacturer in Germany. The company emblem consisted of four interlocking rings, intended to symbolise the inseparable unity of the four founder companies. The Audi, DKW, Horch and Wanderer brand names were retained.
- Each of the four brands was assigned a specific market segment within the group: DKW – motorcycles and small cars; Wanderer – midsize cars; Audi – cars in the deluxe midsize segment; and Horch – luxury cars at the top end of the market.
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Thank you very much for your visit. Your Audi Team Discover Audi as a brand, company and employer on our international website. Experience our vision of mobility and let yourself be inspired. Explore audi.com Explore the full lineup of SUVs, sedans, e-tron models & more. Build your own, search inventory and explore current special offers. The feedback form is currently unavailable.Please try again later. You may deactivate your ad blocker to view the feedback form. : Four rings – four brands | audi.com
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What does Audi A4 mean?
If you assumed the Audi A4 was named for its engine size, you’d be wrong—it’s just the model number. But the A4 does indeed have a 4-cylinder engine, and a great one at that. The 2018 Audi A4 impresses with a 2.0-liter TFSI® ultra® engine standard in all trims.
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What does 4 circles mean?
Balancing life is tricky and is something most of us are actively trying to achieve. Rather than the constant juggle between the different areas in our lives, we’re trying to balance it and make sacrifices at our own choosing—including the choice to change careers.
If we’re all honest with ourselves, many would agree that finding the balance between the different areas in our lives takes practice. One interesting tool to help evaluate and experiment with the balance in your life is called Four Circles, Created by Total Leadership, Four Circles is a tool that helps people evaluate the different areas in their lives, compare them, and experiment with different ways to find more balance and compatibility between the different areas.
Created by Stew Friedman in 1984, Four Circles evaluates the main areas of a person’s life that includes work, home, community, and private self. By using the tool, people can evaluate these four areas by comparing the size and position of each circle.
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What is an Audi beam ring?
Audi Beam – LED Audi rings for door entry
Audi Beam LED Entry Lights replace the existing lights in the door and project a high-quality beam of LED light on to the ground when the door is open.Comes as set of two for the left and right door.***Your Vehicle must all ready have Entry Lights – Please email your Registration Number first to confirm this is the correct fitment before placing your order***Not Applicable to Audi A1The entry LED is a further development of the standard entry lights, characterised in particular by the logo projection and increased brightness.
Out of stock : Audi Beam – LED Audi rings for door entry
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Is Audi German or French?
How Do You Say “Audi”? – So, how do you pronounce “Audi” correctly? Loren Angelo is the Vice President of Marketing, Audi of America. He probably gets asked, “How do you say ‘Audi’?” all the time. Here’s what he had to say about how to pronounce “Audi”: “Audi means ‘listen’ in Latin, and loosely translates in German to ‘horch,’ which is of course a nod to the original founder, August Horch.
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What brand of car has 3 diamonds?
‘ Mitsubishi ‘ and the Famous Three-Diamond Mark The name ‘Mitsubishi’ refers to the three-diamond emblem. ‘Mitsubishi’ is a combination of the words mitsu and hishi.
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What car brand has a diamond?
A logo is a key component of corporate identity. It becomes a metaphor for the company in itself. When somebody talks about the ‘diamond brand’, you know immediately that they mean Renault. For the past 90 years, the brand identity has been summed up by the letters in the name ‘Renault’ and by the diamond-shaped logo.
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Why is Audi famous?
Audi is one of the top luxury car makers in the world, known for innovative design, smooth handling and speed. They are known for employing diesel technology, aluminum bodies, Continuously Variable Transmissions (CVT) and other innovations that are at the forefront of the auto industry. – And because of its insistence on state-of-the-art technology for all of its vehicles, Audi has enjoyed a rapidly expanding U.S. market in recent years. Moreover, Audi has also seen some success on the racetrack and currently holds seven world records! Audi, which has sold autos in the United states since 1970, says it is now focusing on investing more into the development of luxury electric cars.
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Is Audi a girl name?
The name Audi is primarily a gender-neutral name of Latin origin that means Listen.
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Is Audi a German word?
Where Did the Name Audi Come From? – The founder of Audi was named August Horch. His last name was the German word for “listen.” He translated it to Latin, and that was how he came up with the name “Audi.” Because he was German, the pronunciation of Audi is somewhat counterintuitive for many Virginia Beach residents.
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What was Audi original name?
August Horch founded his first automobile company, August Horch & Cie, in Cologne in 1899. Shortly after that, in 1909, he set up a new automobile company in Zwickau, which has been operating under the name Audiwerke AG, Zwickau since 1910. This marked the birth of the modern company’s name.
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Is there a 3 cylinder vehicle?
Ford EcoBoost Fox (2012) – EcoBoost engines were introduced by Ford in 2009, a new range of smaller, lower-capacity turbocharged units that were all about boosting economy while maintaining power and torque. The first EcoBoost motor was a 2.0-litre four-cylinder, which of course means it doesn’t belong here, but the three-cylinder ‘Fox’ certainly does.
- The Fox, a 1.0-litre turbocharged three-cylinder, was introduced in 2012 in the Ford Fiesta and has become the defining engine of the class – it was and still remains the three-pot to which all others have been judged for a decade.
- Developed at Ford’s Dunton Technical Centre in Essex, it won the International Engine of the Year award three years running from 2012 to 2014, plus best new engine in 2012 and best sub-150PS (110kW) engine in 2019.
What’s more, in 2014, tweaks to the Fox meant it became the first non-hybrid engine in Europe to drop below the 99g/km of CO 2 mark, and it has since become the first three-cylinder engine to incorporate cylinder deactivation. 1 / 2 2 / 2
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What car has a 3 point emblem?
Today, a silver circle with a Three-Pointed Star in the center is now recognized as the Mercedes-Benz logo. While the logo meaning was rooted in family, it now has come to represent the strength and prevalence of Daimler engines on the land, on the sea, and in the air.
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What car has the 3 diamonds?
The name ‘ Mitsubishi ‘ refers to the three-diamond emblem. ‘Mitsubishi’ is a combination of the words mitsu and hishi.
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What is a 3 cylinder vehicle?
A 3-cylinder engine is a type of gasoline engine that has three cylinders. This type of engine is often used in small cars because it is more fuel-efficient than a 4-cylinder engine. It also has fewer parts, which means it is cheaper to manufacture. Cars with 3-cylinder engines are often referred to as subcompacts.
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