Audi. If you’re in a relationship with an Audi driver, prepare to be swept off your feet as they’re known for being leaders and doing spontaneous things. However, this also turns them into hyperactive sods at times, as well as being a bit grumpy.
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Contents
What type of person buys an Audi?
Audi Buyer Demographics: 7 Reasons Why Audi Vehicles Are the Choice for Young Professionals German Auto Center opened its doors just a few years after Audi entered the U.S. market. We’ve seen the automaker gets its foothold, earn respect in the luxury market and finally gain momentum that is nothing short of phenomenal.
We’ve seen the explosion in Audi ownership here in Austin, TX, and the latest figures from the company prove it’s a worldwide trend. Audi is now in its 11th consecutive year of record sales, and this June the company had its 54th consecutive month of record sales in the U.S. In 2010 Audi reached a milestone of selling 100,000 vehicles in the U.S.
and it hasn’t slowed down one bit. Recently the company announced it planned to increase its annual sales goal from 1.4 million to 1.5 million vehicles worldwide. Our Audi experts in Austin interact with Audi owners on a daily basis. So, who is it buying all these luxury German vehicles? In the U.S.
young professionals are a key demographic for Audi. In 2014 Audi’s U.S. CEO Scott Keogh told Forbes that 50% of their sales were to Gen X and Gen Y age customers. He sees the decidedly younger demographic as a great thing for the company, especially now that more Millennials are working their way into the luxury auto market.
Here’s a look at the 7 top reasons why Audi is a great choice for young professionals that are in the market for a luxury vehicle. #1 – Affordable Luxury Compared to the Competition Though the average price point has jumped from $43,000 to $52,000 since 2010 Audis are still considered affordable in the luxury market compared to their competitors.
- 2 – Stylish Without Being Overdone Audi has sunk a lot of cash into research and development in recent years, and it shows.
- Audis have been known for attractive but conservative styling, however, the company is starting to step things up with sexier models that stand out on the road.
- 3 – Reliability and Value When you’re young, starting a family, buying a home, etc.
reliability and value are more important than ever, and it’s a big plus for Audi. Our Austin Audi maintenance shop is always impressed with how Audis hold up over time. #4 – Thoroughly Modern and Young Design Audi has embraced its young market, and in recent years the company has been designing more models with this age group in mind.
- They offer undeniable quality, the latest tech gadgets and styling inside and out that speaks to a young, modern generation.
- 5 – Great Selection of Entry Level Models Young professionals that are just entering the luxury market have a nice selection to choose from at Audi.
- The S4 and S5 are the company’s flagship entry-level models, and now the Q3 has become a top seller among young buyers.
#6 – Audi Offers a Great Mix of Power, Performance & Practicality Many Audis are powerful enough to satisfy people’s need for speed, but they aren’t over-the-top. This helps the vehicles appeal to a much wider base of buyers that like the idea of having a turbo charged car that’s still practical for everyday driving.
7 – It’s Earned the Respect of the Luxury Market Audi used to be the odd man out in the luxury market but not anymore. The company gained respect for well-made, high-end vehicles, and that status is passed on to its buyers. If you need performance enhancements, come visit us at German Auto Center. For over 35 years we’ve help Central Texas Audi owners keep their luxury rides in top condition for less than the dealership.
: Audi Buyer Demographics: 7 Reasons Why Audi Vehicles Are the Choice for Young Professionals
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What are Audi owners like?
Audi owners love their cars. We had to know why. – When my husband and I stepped into our local Audi dealership, we felt like we’d graduated to the big kid’s table. Akin to finally ridding our home of the last of the Ikea furniture. We were finally stepping up to a luxury brand and it felt amazing.
- After trying a number of models, we decided that the Audi Q5 was the best match for us.
- According to Car Shop UK, Audi owners have certain profile traits.
- The “Audi driver spends a lot of time exercising and especially enjoys cycling, jogging and running.
- Given the brand’s reputation for excellence, it’s no surprise to learn that Audi owners are also interested in cars and motoring.
They like investing money wisely, and value quality above all else.” Well, this is pretty much my husband and me in a nutshell.
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What are Audi cars known for?
Audi is one of the top luxury car makers in the world, known for innovative design, smooth handling and speed. They are known for employing diesel technology, aluminum bodies, Continuously Variable Transmissions (CVT) and other innovations that are at the forefront of the auto industry. – And because of its insistence on state-of-the-art technology for all of its vehicles, Audi has enjoyed a rapidly expanding U.S. market in recent years. Moreover, Audi has also seen some success on the racetrack and currently holds seven world records! Audi, which has sold autos in the United states since 1970, says it is now focusing on investing more into the development of luxury electric cars.
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How is Audi perceived?
Early Findings –
Audi is perceived to be a luxury brand in the US. It is believed to be expensive for the features it has, especially when compared to Asian luxury vehicles with similar features. Audi is also a car that is perceived to have a very high maintenance cost once the warranty is over. Audi is perceived to be a very safe car, with cars that earn perfect safety scores in its line up, however, Audi’s reliability is not as highly rated, according to U.S. News. A u d i ‘s exterior and interior design are perceived to be among its best features. For US riders and consumers who value performance highly, Audi is believed to be one of the top choices, edging out brands such as BMW in some ratings. In 2016 and 2017, ” Audi (81) earned the highest overall brand score in Consumer Reports’ annual indicator of which brands make the best cars. Porsche (78), BMW (77), Lexus (77), and Subaru (74) rounded out the top five in CR’s rankings.” In 2018, Genesis and Audi topped Consumer Reports’ ” annual report with every one of their tested models earning the “CR Recommended” designation.” with Genesis slightly edging out Audi. Audi’s overall satisfaction ratings based on 510 consumer reviews on Consumer Affairs is a bout 3.5, The biggest complaints are about reliability and maintenance issues. There are also complaints about difficulties using Audi’s website from the US and difficulty setting up m y A u d i,
What is Audi brand personality?
Brand Appearance Visible, tangible, perceptible: our brand inspires people with progressive premium mobility. We combine perfection and quality with the will to go one step further. For us this means Vorsprung, it’s what drives us at Audi. Our passion for progressive premium is something people should be able to sense in our brand at every moment – which is why we have further developed the design of our brand appearance. High-quality and understated, authentic and self-confident – the Audi brand appearance is always future-oriented, inspiring and carefully conceived down to the last detail. Our refined design gives us the freedom and flexibility to address our target groups more effectively than before based on this self-image.
- And this applies across all touchpoints.
- For the first time, the Audi rings are flexible in line thickness.
- The corporate typeface is variable.
- We have reduced our brand colours.
- And our imagery reflects the balance between perfection and authenticity.
- These elements give us flexible means of expression with which to communicate our „progressive premium” attitude.
In doing so, we always remain unmistakably Audi. We avoid anything superfluous, decorative and focus on the essentials – both in design and in our stories. We give the elements space to take effect and underscore our attitude. We don’t allow ourselves to be reined by rigid constraints. Whether striking asymmetries or deliberately harmonious compositions – we precisely use contrast to convey our messages. Clear-cut, precise, reduced and therefore unmistakable – that’s what our messages, our concepts and the entire range of our digital and physical brand experience are all about. To us, good design means enabling instant understanding and intuitive use at every touchpoint.
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What makes a luxury car? – Audi luxury goes behind leather seats and a high price tag—these vehicles are elevated to luxury car status by the fine materials and advanced technology used throughout the interior and exterior. Look to the attention to detail of the styling, form, and function to see why Audi’s are categorized—and priced—as luxury.
High performance: From sports cars to SUVs, Audi prides itself on powerful engines and its iconic Quattro AWD. Advanced technology: Riders benefit from features like Audi MMI infotainment, Bang & Olufsen audio systems, and advanced driver assistance safety tech. Riding in style: Audi pairs minimalist interior design with high-end materials, so their rides always look and feel high-class. Eye-catching exteriors: Extra-light aluminum or rust-resistant galvanized metal are shaped into stunning exterior curves for both form and function.
The exquisite use and treatment of materials send Audi’s cars into a luxury class well above the likes of your average Honda or Toyota,
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Why do people get Audi?
Audi is known as a luxury brand that brings high-quality technology to the market. But it’s also one of those rare brands that pairs luxury with reliability.
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What age group does Audi target?
As you like it | audi.com Yes, but what do they like? And who are “they” anyway? We are talking about young adults in German cities. Or better: We are talking with them. The focus is on the question about their values and attitudes. And the goals are to understand their way of life and to get to know the customers of tomorrow better. How does your life feel? Of course, we asked about it. But we also threw ourselves into the middle of it. To those ends, we asked a photographer in Munich to explore the everyday lives of young adults. The result is a series of pictures that provide insights into life in the middle of the Bavarian capital. Rationality and fun, family and individuality, goal orientation and social awareness – these are all values that are important. What seem to be opposites are not necessarily incompatible. Catchword personal independence: “I admire people who just do what they feel like doing.
- Just go for it.
- Don’t worry about the consequences,” says Tim (26, Hamburg).
- At the same time, he deplores egoism and places great value on social behavior.
- With this opinion, he is not alone in his age group.
- I want to be able to rely on people,” says Jakob (23, Mannheim).
- So reliability and commitment continue to play a role.
Whether at the sports club, at university or with a small fashion label for regional designers – personal commitment is not a foreign concept for the youth of today. For Patrick (24, Munich), egoistical behavior is a “no go” – especially in the field of communication: “Conversation egomaniacs: people who only try to place their own position in a discussion.
That really gets on my nerves.” A saying that often appears on Facebook profiles, postcards or WhatsApp. In a way, it’s a good reflection of young adults’ attitude to life. For example, Sebastian (25, Hamburg) answers the question about his plans for the next ten years: “I don’t like the question. I just don’t want to think about it.
So much is happening – who knows who I might meet in that time and what I might experience. Sure, having a regular job is important. But I’m very open and don’t have any fixed expectations – that can only lead to disappointment.” Patrick shares this attitude: “I don’t want to make a ten-year plan.
- I prefer to drift.
- Thinks will work out.” Whoever now thinks that the under-thirties are completely detached from conventional moral concepts is wrong.
- We also get to hear very traditional views: “It would be ideal to have found a job by then that I can do for the next 20 years and be able to bring up a family,” says Jakob about his life plan.
“Finish my studies, have kids at some point,” says Teresa (26, Ingolstadt). But she also has her focus – like many others in her age group – especially on the present: “To be honest, I only have a two-year plan, so that I can live more consciously in the here and now she says.
Trend frame – The trend frame is an instrument that locates moral concepts and their changes in young people’s ways of life. It defines four different dimensions that influence attitudes and behavior: I AM THE SUN, NEW SUCCESS, THE REAL THING and ORIENTATION WANTED. In the interaction between the various trends, an attitude to life arises that describes the generation’s zeitgeist. The influence of the respective value orientation is to be seen not as static, but as a process: As time passes, awareness changes. Some values become dominant, others fade into the background. The general focus shifts – and with it, what is currently “in” among young people. Young people’s values “I AM THE SUN” – The main feature of I AM THE SUN is hedonism, the celebration of oneself. This ego is the center of everything that is happening, the midpoint and reference point of all thoughts. Material success and status are therefore important parameters. Protagonists of this group are often self-promotors who like to be at the center of attention and act extravagantly. They are extroverts, do as they please, and prioritize their personal needs above everyone else’s. Young people’s values “NEW SUCCESS” – It is one’s own abilities that define this set of values – and thus an ideally based variant of success and performance. The protagonists are fairly down to earth and methodical, interested in politics and the environment, and therefore also conscientious. Young people’s values “THE REAL THING” – With THE REAL THING, the focus is on being. It’s usually a case of “doing one’s own thing.” This way of life features values such as authenticity, honesty and genuine individualism; it is highly realistic. In recent years, THE REAL THING has gained importance in the universe of values. But caution: The term “authenticity” is meanwhile verbally and visually overused, and sometimes provokes a defensive attitude among young people – even though they like the idea behind it. Young people’s values “ORIENTATION WANTED” – In the trend frame, this set of values is not coincidentally positioned on the opposite side to the hedonistic I AM THE SUN: The ability to take a broader view replaces the focus on oneself. Rationality is the main driver. Clear values, for which one campaigns, lead to clear positioning. Fairness, stability and organization play a central role in this set of values. Adherents are serious, goal-oriented and thoughtful, and often have strong social, political or environmental interests. A new basic attitude – But which of these four completely different worlds says something about the youth of today? In fact, there is not just one right answer: Above all, two of the four dimensions influence young people’s attitude to life: ORIENTATION WANTED and NEW SUCCESS. That means it is mainly pragmatism and realism that affect ways of thinking and acting. The young generation is solution oriented and has a basic attitude that is largely free of ideology and unaffected by traditional dichotomies: Rationality and fun, family and individuality, performance orientation and social awareness, nature and technology, sustainability and luxury are not incompatible. The values of the hedonistic I AM THE SUN are increasingly being assessed negatively.
Independence, sustainability, conscientiousness: These values influence the awareness of an entire generation. And that is reflected in their mobility behavior. “I believe that the bicycle will become more and more popular: It’s not only good for the environment, it’s also very flexible.
Besides, it doesn’t cost anything and I don’t have to look for a parking space,” says Sebastian. Lena transfers those thoughts into the future: “I would like more attention to be paid to nature and to have more transport by bicycle in the cities.” In her everyday life, she does without a car a lot. Life in the city offers good alternatives.
But that doesn’t mean that the car has lost its appeal: “When I have the money, I’ll buy myself a car. It’s simply a special luxury. I won’t want to share it then,” says Oskar (24, Cologne). On the question of future mobility, almost all of the young adults have a keen awareness of sustainability: For them, maximum protection of the environment and resources in the production and operation of a car is an essential goal.
- And they want to see that implemented in the near future.
- The current status quo of our combustion engines could be developed much more towards sustainable and “aware” mobility with our technological expertise and progress,” says Jakob.
- But for this age group, sustainability doesn’t only mean saving or doing without, but above all that manufacturers search for new technical solutions.
“The main thing is that regenerative energy is applied and our resources are used carefully,” says Teresa. For the young adults, sustainability is not a question of doing without, but of the right technology. Creativity knows no limits: The young people want to have new materials that are lighter, close to nature, compostable and durable.
- In the discussion, ideas come up such as “solar-energy-absorbing outer skin,” the use of electromagnetic fields or of “ambient radiation” or of flow energy.
- Increasing awareness of the environment and demands for its protection are less ideological than rational: The persons surveyed simply see it as sensible to protect resources.
“Our generation was educated to be environmentally aware. The effects are already partially visible. For example, there’s no real winter any more, the River Alster no longer freezes over,” explains Tim, with regard to his personal interest in nature conservation.
- That also applies to current concepts: Alternative drive systems are no excuse for boring cars, they say.
- The discussion about the electric car is uncompromising: They expect the same comfort and the same performance as with conventional cars.
- They see no contradiction between environmental awareness and driving pleasure or an attractive design.
The latter is still a major expectation for a car. The time is ripe for cool electric cars – and not for more “eco vehicles.” The unwillingness to compromise applies to every aspect – also for generating the required electricity. Only when renewable energy sources are used can this be seen as a convincing solution.
The fact is that young people want to be mobile around the clock – the main criterion is that it’s not too complicated. “Public transport is super: You don’t have to bother about anything. Just get on and get there. That’s less complicated than car sharing, when I have to search for a parking space,” says Tim.
Whether parking is a problem or not, the young people surveyed see sharing options as a fixed element of their mobility portfolio. “Cars should be used more,” says Lena. And Teresa describes her own situation: “I arrive at a bus stop and have just missed the bus by a couple of minutes, and the next one is due in an hour.
It would take an hour on foot, so I wait and watch cars passing every second, most of which have three or four empty seats and are driving in my direction. Then I think about how egotistically we actually use our mobility, instead of stopping and giving someone a lift.” The young adults frequently discover gaps in the public infrastructure.
“Especially at night, it’s often difficult to get home,” says Lena. “In the inner city, everything is OK, but the outer suburbs are the problem,” says Tim. Such mobility gaps provide potential for new services. They see piloted driving as a promising solution.
But the concept is not yet quite tangible. Patrick is skeptical: “I don’t see piloted driving coming in the next ten years. But it would fit in with my idea of how to spend one’s time – we will have time for other things during a journey.” Oskar is more optimistic: “Autonomous driving will become normal – for cars as well as buses and trains.” Secretly, he is dreaming even further: “I hope that jetpacks take on.
Flying would be really cool.” For the Future Kids study, a detailed online-panel survey was carried out (with more than 100 participants) as well as telephone interviews (with more than 500 participants). There were also three workshops in Berlin with a total of 50 selected participants.
- The target group was young adults between 17 and 29 years of age.
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Is Audi considered luxury?
Both Lexus and Audi offer a full range of luxury vehicles so drivers who are considering a used or new Lexus might also want to browse through a luxury dealership for both used Audi and Lexus models to broaden their options. After all, until you test drives a premium brand you don’t know what you are missing.
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What is Audi reputation?
The Audi Reliability Rating is 3.0 out of 5.0, which ranks it 28th out of 32 for all car brands.
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What culture is Audi?
Who we are and how we want to be | audi.com How a company’s employees behave and which rules they follow in the process are firmly anchored in the corporate culture. Values and standards reveal a lot about identity. Appreciation, openness, responsibility and integrity are the corporate values of Audi.05/26/2020 Reading Time: 4 min The corporate values of Audi: Appreciation, openness, responsibility and integrity These values illustrate that the Audi Group relies on teamwork, embraces new challenges and embodies diversity. In addition, Audi has set itself the goal of being a company that bears responsibility – for the environment and society. A scene from the film “The Silent Revolution” The movie documents cultural change in the working world. To raise awareness for other and new governance principles and promote understanding for the need for a cultural change in the working world, as part of the “KulturZeit” project, Audi organized a panel discussion in October 2018.
It centered on “The Silent Revolution,” a movie documenting the process of rethinking in the business world. The change is demonstrated using the Upstalsboom hotel chain as an example. As a second part of the series of talks entitled “BE INSPIRED,” visitors to the Audi Forum Neckarsulm not only had the chance to see the movie, afterward they were also able to talk to guest speakers such as Kristian Gründling, the director of the documentary.
The goal was to encourage new ideas and provide impetus for people’s day-to-day lives. The Code of Code of Cooperation and Volkswagen Group Essentials serve as guiding principles to ensure that corporate culture is consistently put into practice during everyday work at Audi.
These principles describe how the brands in the Volkswagen Group intend to work together, and they serve as the foundation that connects all 600,000 employees. At the same time, this also constitutes a pledge to customers and business partners. The focus is on the attributes “genuine,” “straightforward,” “open-minded,” “as equals,” “united” and “trust.” Audi has considered its own leadership behavior in depth since 2013, and drew up the Audi leadership principles with the involvement of managers, employees and the Works Council.
These were gradually implemented in the HR tools. Participants have studied the ten principles in depth in a series of workshops. After anchoring the new leadership principles in all divisions and at the international sites in 2016, Audi has established an organizational unit for Leadership and Collaborative Culture since 2017.
- Employees should rely on these principles for guidance.
- Nobody is perfect.
- Ensuring that this adage becomes part of the culture requires pioneers who frankly and honestly discuss matters that did not go well.
- This is precisely why Audi organized a series of events: “try.fail.learn” is intended to encourage employees to embrace new challenges, take risks, fail once in a while and stand up again, only to reflect and learn from it.
Participants share their own stories of failure, how they handled the situation and what opportunities arose as a result thereof. Such an exchange between employees requires flat hierarchies. Distances need to be dismantled first before people can learn from one another.
- The “Role Model Program 2.0” shaped the year 2019.
- It comprises an entire package of measures to enable Audi managers with leadership functions to improve the corporate culture together with their employees.
- For instance, in “A Week in the Life of.,” they became better acquainted with the tasks of a manager: What exactly does a member of the Board of Management actually do? And what does their typical workweek look like? The special “Blind Date” format gives random lunch partners the opportunity to exchange their views.
The “Culture Catalog,” a crowdstorming initiative by employees for employees, also encourages the exchange of views. The catalog gathers and shares ideas on new forms of collaboration. Audi embraces new challenges and makes progress possible. The principle of employee participation is the basis of Audi’s corporate culture. At all Audi sites and at the subsidiaries worldwide, the employees are organized into independent trade unions and employee representative bodies.
On the Supervisory Board of AUDI AG, the employees’ elected representatives perform duties such as monitoring executive management, approving important corporate processes and appointing the members of the Board of Management. The Audi Works Council plays an active role in shaping the future at Audi.
For example, all works agreements are reached jointly with the employee representatives at AUDI AG. The latter also oversee compliance with the laws, directives, accident prevention regulations, wage agreements and works agreements reached in favor of the employees.
- At the quarterly works meetings, the employees are informed of the activities of the Works Council and the current situation of the Company.
- There are also elected youth and apprentice representative bodies as well as disabled employee representatives at AUDI AG who specifically take up the concerns of the employee groups that they represent.
The main topics in the period under review were – in addition to the projects described in the chapter “Employees & Society” regarding the handling of the digital transformation as well as co-determination and corporate culture at Audi – the reduction of stress factors and risks at work that impact physical and especially mental health, increasing the overall quality of time spent at the company (modifications to office design, ergonomic measures in production) and, in particular, the negotiations on the general agreement “Audi.Zukunft.” In addition to adjusting production capacities for Ingolstadt and Neckarsulm, agreements were concluded on socially responsible job cuts along the demographic factor, for development and production of innovative and environmentally friendly premium vehicles, on extending co-determination rights pertaining to the vertical range of manufacturing, service and development in the company and for the common creation of master plans for sustainable and strategic development of domestic factories by the management and employee representatives. How is the general mood in the workforce? The regular employee survey is another way in which Audi promotes employee participation. This survey gives employees a means of voicing their opinion anonymously on various matters and highlighting potential improvements.40,886 (2018: 42,173) employees took part in the AUDI AG “Stimmungsbarometer” in 2019. Welcome to the Audi Report 2021, the combined annual and sustainability report from AUDI AG. This report combines financial perspectives as well as Environment, Social and Governance (ESG) issues in a unique and transparent manner. : Who we are and how we want to be | audi.com
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What is Audis catchphrase?
A Slogan with History: Audi marks 50 Years of “Vorsprung durch Technik” The Audi slogan “Vorsprung durch Technik” is marking its 50 year anniversary this year. Even half a century after its inception, the world-famous slogan of the Four Rings hasn’t lost any of its appeal. And each year, there’s a little bit more history behind it. The birth of the slogan 1969 saw the merger of Auto Union GmbH, headquartered in Ingolstadt, and Neckarsulmer NSU Motorenwerke to form Audi NSU Auto Union AG at the Neckarsulm location. The new company’s range of models spanned from the air-cooled engines of the rear-wheel drive NSU Prinz series and the water-cooled four-cylinder engines of the front-wheel drive Audi 60 and Audi 100 to the rotary engine of the futuristic-looking NSU Ro 80. The new slogan made its first appearance in a large-sized ad in January of 1971. Soon, customers also saw it in Audi NSU brochures. Audi 100, Audi 100 Coupé S, Audi 80 or Audi 50 – they all now represented “Vorsprung durch Technik.” The slogan was adapted over the years in many ways, including “Audi.
A nice bit of technology.” or “Audi. Relaxed driving with perfect technology,” but the company soon returned to the catchy original. With the introduction of the Audi quattro in 1980, the slogan was used more frequently in advertising. The largest illuminated advertisement in Europe at the time was installed on a high-rise along the A9 Autobahn at the exit for Ingolstadt-Nord: the reddish brown Audi oval with the slogan “Vorsprung durch Technik.” The slogan became a clear part of the Audi Corporate Identity by October 1986, when it was also used in the sales brochures for the Audi 80.
Today, fifty years later, it’s synonymous with the company. Changing technology In a new special exhibit titled “50 Years of Vorsprung durch Technik” Audi will show visitors to the Audi Forum Neckarsulm its passion for technology throughout the years. But which milestones laid the foundation for the fact that “Vorsprung durch Technik” continues to represent the drive for innovation at Audi and that the slogan is still used in all Audi advertising? Oliver Hoffmann, Member of the Board of Management of AUDI AG for Technical Development: “The most important milestone for me is quattro technology.
- Not only was it the foundation for our rally successes, it also represents the transfer of our experience from racing into serial production.
- Since then, quattro and Audi go hand-in-hand.
- Equally important was the first Audi A8 with Audi Space Fram technology in 1194, which helps us finally cement our place in the premium segment.” The “decade of Audi” was kicked off in Le Mans in the early 2000s.
With new technologies such as FSI, Turbo-FSI, laser light, Ultra technology and hybrids, the Four Rings dominated the renowned long-distance race as the unparalleled serial winner. The aluminum compact A2 1.2 TDI also made its debut: It was the first and, to this day, only four-door three-liter car.
- The company made the next quantum leap in 2018 with the introduction of the Audi e-tron, the first fully electric Audi vehicle to go into serial production, boasting a range of 400 kilometers and blazing the trail for premium electromobility.
- Three years later came the market launch of the Audi e-tron GT, revolutionary in its design and proof that the future of e-mobility will be exciting.
The new brand campaign “Future is an Attitude” underlines the future-oriented approach of Audi to continually question age-old views of mobility. At the end of the 2010s, sustainability became a core company goal. “This is why Audi is consistently dedicated to the environment, pulling together numerous measures for resource efficiency and reducing the ecological footprint in its location-independent environmental program ‘Mission Zero,'” says Hildegard Wortmann, Member of the Board of Management of AUDI AG for Sales and Marketing.
The goal: for Audi to be carbon-neutral by 2050. “We are developing into a provider of sustainable premium mobility and want to be a leader here. Which is why we are focusing our efforts to be a technological leader on environmentally friendly driving. It is in line with this that Audi will not be introducing any new models with combustion engines from 2026,” Wortmann explains.
And the push for electrification continues: “We are redefining advancement and focusing on sustainability, digitalization and electrification. It’s about making a contribution to a livable future with meaningful technology.” As for whether the societal push for new technologies makes it easier for Audi to continue to push this advancement, Hoffmann says, “It has always been our prerogative not to be driven by change but to be drivers of change.
- In the age of new mobility, we don’t just see advancement as the highest art of engineering, state-of-the-art design and a digital experience.
- We also think outside the car.
- In the future, it will be more about comprehensive mobility solutions, which includes the matter of infrastructure.
- With the pilot of the Audi charging hub, we have developed a flexible quick-charging concept for future peak demands that can be used at various locations.” And Wortmann adds: “Audi will not rest on the technological advancement of the past years.
Audi is the most progressive premium brand because we always view the future as an opportunity and shape it actively. ‘Vorsprung’ is a state of mind.” : A Slogan with History: Audi marks 50 Years of “Vorsprung durch Technik”
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What is the motto of Audi?
| Headquarters in Ingolstadt | |
| Type | Subsidiary ( AG ) |
|---|---|
| Industry | Automotive |
| Predecessors |
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| Founded |
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| Founder | August Horch |
| Headquarters | Ingolstadt, Germany |
| Number of locations | 13 production facilities in 10 countries |
| Area served | Worldwide |
| Key people | Markus Duesmann (Chairman of the Board of Management & Board of Management Member for Technical Development and Product Lines) |
| Products | Luxury vehicles |
| Production output | 1,802,073 units |
| Revenue | €55.680 billion (2019) |
| Operating income | €4.509 billion (2019) |
| Net income | €3.943 billion (2019) |
| Total assets | €66.878 billion (2019) |
| Total equity | €28.395 billion (2019) |
| Number of employees | 90,783 (12/2019) |
| Parent | Volkswagen Group |
| Divisions |
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| Subsidiaries |
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| Website | audi.com |
| Footnotes / references Audi History: Chronicle, 2011 Annual Financial Report |
Audi AG ( German: ( listen ) ), commonly referred to as Audi, is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.
The origins of the company are complex, going back to the early 20th century and the initial enterprises ( Horch and the Audiwerke ) founded by engineer August Horch (1868–1951); and two other manufacturers ( DKW and Wanderer ), leading to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Auto Union was acquired by Volkswagen from Daimler-Benz,
After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present-day form of the company. The company name is based on the Latin translation of the surname of the founder, August Horch,
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Is Audi a better car than BMW?
BMW vs Audi: Safety Features – Part of what makes these vehicles so safe has to do with the driver-assistance technologies they can equip. Such features were designed to keep you more alert on the road to help prevent an accident. A range is monitored around your luxury car using advanced cameras and sensors.
Blind-spot monitoring Rear cross-traffic alert Lane departure warning
However, Audi also offers night vision assistance. This handy feature uses a long-range infrared camera and can react to any detected thermal energy. As a result, the thermal energy of people and animals can be picked up and viewed on the instrument cluster or Audi virtual cockpit, providing the chance to avoid an impact.
Unfortunately, BMW doesn’t offer this feature. While BMW and Audi are both highly reliable brands, Audi ultimately comes out on top because of its extra warranty coverage and additional safety features. If you’re interested in experiencing any Audi model for yourself near Peabody, Danvers, or Beverly, Massachusetts, contact the team at Audi Peabody today.
We’ll go over which models we have in our showroom and set you up with test drives of a few models so you can decide for yourself.
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What is Audi a nickname for?
Audi History AUDI AG is a German company that produces cars under the Audi brand. It is part of the Volkswagen Group. The name Audi is based on a Latin translation of the surname of the founder August Horch, itself the German word for “listen!” Audi is headquartered in Ingolstadt, Germany.
- On July 16, 1909 automotive pioneer August Horch founded August Horch Automobilwerke GmbH in Germany.
- A short time later he renamed the company after the Latin translation of his last name – making it Audi Automobilwerke.
- In 1932, Audi merged with Horch, DKW and Wanderer, to form Auto Union AG.
- The four rings of the Audi badge symbolize the brands Audi, DKW, Horch and Wanderer.
Before World War II, Auto Union AG used the four interlinked rings, only on Auto Union racing cars in that period. Member companies used their own names and emblems. Auto Union GmbH was established in Ingolstadt on September 3rd, 1949 following a series of changes as WWII came to an end.
Daimler-Benz AG acquired the majority of and finally the remaining shares in Auto Union GmbH on April 24th, 1958. From this date until the end of 1965, Auto Union was a fully owned subsidiary of the Stuttgart-based Daimler Group. Volkswagenwerk AG acquired the majority of shares in Auto Union GmbH in December 1964, with Audi becoming a fully owned VW subsidiary from the end of 1966.
In March 1969, NSU Motorenwerke AG, which had just been taken over by VW, and the Ingolstadt-based Auto Union GmbH merged to form Audi NSU Auto Union AG. In March 1980, a four-wheel-drive sports coupé was introduced at the Geneva Motor Show. The Audi Quattro was the first high-performance vehicle with a four-wheel drive.
This drive concept had previously only been used on trucks and off-road vehicles. The permanent four-wheel-drive system in the Audi Quattro enjoyed worldwide success in motorsport and gradually found its way into the entire Audi model range. In January 1985, Audi NSU Auto Union AG was renamed AUDI AG.
At the same time, the company moved its head office from Ingolstadt. From this time forward automobiles and the company had the same name. : Audi History
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Leading by example. – Being a more sustainable company means living that commitment in everything we do, as well as encouraging and rewarding brilliant ideas that illuminate the future of sustainability for us all. 2019 model shown. Electrify America Electrify America’s mission is to create a convenient and reliable DC fast charging network in metropolitan areas, as well as along many of the nation’s major highways. Currently, there are over 640 locations available with over 2,700 charging ports. The Greentech Festival & Green Awards Audi and Nico Rosberg, former Formula One world champion, have collaborated to celebrate green initiatives from around the world. Every year, the Green Awards are given to the most inspiring ideas. Read more Audi Environmental Foundation Our sustainability mission extends beyond our vehicles. The Audi Environmental Foundation promotes engagement with and technologies for environmental protection with the objective of helping protect and maintain the natural resources required by humans, animals, and plants. European model shown. Specifications may vary. Paris Climate Agreement Commitment In 2019, Audi was also among the first automotive manufacturers to publicly support and align our actions with the goals of the Paris Climate. This 194-nation agreement aims to limit global warming to 2 degrees Celsius by cutting emissions of carbon dioxide and other greenhouse gases. Closed-loop aluminum Audi is the first car manufacturer to be awarded the Chain of Custody certificate of the Aluminium Stewardship Initiative (ASI). This certificate confirms that Audi complies with the materials flow chain for aluminum produced in accordance with ASI sustainability standards and can also input the correspondingly certified material to the Aluminum Closed Loop with its suppliers.
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What animal does Audi represent?
The Audi Gecko Logo Rather, the Audi gecko symbolizes Audi’s quattro all-wheel-drive system; and the company first debuted the reptile as part of their all-wheel-drive system’s twenty-fifth-anniversary campaign in 2005.
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Is Audi just fancy Volkswagen?
Yes. Audi is a member of the larger Volkswagen Group headquartered in Bavaria, Germany. The Volkswagen Group owns a wide array of additional automotive brands, including Bugatti, Porsche, Bentley, Lamborghini, and more!
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Is Audi a fancy Volkswagen?
Audi – Audi is one of VW’s luxury brands and operates with some independence from its parent from a head office in Ingolstadt, Germany. The Audi name was first registered in 1910 by German engineer August Horch—who had founded an automaker in his own name in 1904—and is derived from a latin translation of Horch, which means ‘listen’ in German.
The logo of four rings represents the four automakers that merged in 1932 to form Auto Union—Audi, Hord, DKW, and Wanderer. Volkswagen acquired Auto Union from Daimler-Benz in 1965, and the brand was relaunched with the return of the Audi name after 25 years and the introduction of the Audi F103 series.
Initially Volkswagen did not want Auto Union to operate as an independent entity—VW just wanted the capacity of the plant in Ingolstadt. Auto Union engineers resorted to developing the first Audi 100 in secret and the car impressed VW brass and was launched in 1968.
A year later Auto Union merged with NSU Motorenwerke, known for motorcycles, small cars and rotary engines. The new company, Audi NSU Auto Union AG, was incorporated Jan.1, 1969, with Audi was a separate brand. Volkswagen introduced the Audi brand to the U.S. market in 1970. In 1986, the company name was shortened to Audi AG and headquarters were back in Ingolstadt.
Though introduction of quattro all-wheel drive was well received—the 1980 Audi quattro Coupe, which featured an all-wheel drive system developed from the Volkswagen Iltis military vehicle, was set the template for modern rally cars—recalls for reports of sudden unintended acceleration, perpetuated by a fraudulent 60 Minutes report, almost killed the brand in North America in the ’80s.
While Audi initially provided Volkswagen with engineering skills it did not possess in-house, its impact on the company proved far greater: It nurtured the career of one Ferdinand Piech, who joined Audi from Porsche in 1972 when it was decided no member of the Porsche family (he was a grandson of Ferdinand Porsche) should have a role in the day-to-day running of the German sports car maker.
Piech became chairman of Volkswagen Group in 1993, and was instrumental in the aggressive acquisition of brands—and development of halo products such as the Golf 4, Audi R8, Bentley Continental, and Bugatti Veyron—that helped transform the company into the global powerfouse it is today.
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Which Audi is most luxurious?
4. Audi A8 – The recently facelifted Audi A8 features some of the most advanced chassis, powertrain and in-car technology in the luxury class – including, when it’s finally switched on, what promises to be the greatest capability for autonomous driving of any production car in the world.
The car represents Audi doing classic Vorsprung durch Technik in a properly committed way. There’s a choice of turbocharged engines – a 282bhp diesel or 335bhp petrol – with four-wheel-drive as standard and a 48V electrical system that gives it mild-hybrid status. Higher up the model range, you will find the tax-saving six-cylinder petrol 60 TFSIe, whose refinement and effortless responsiveness really boost the appeal of the car’s driving experience – as well as the range-topping V8-powered S8 executive express.
The A8’s quality interior feels like it was built to outlast civilisation itself, although it lacks the sense of occasion of the class-leading Range Rover. The ride is smooth and the car is easy to drive, although it’s not quite as pillowy and luxurious as its key German rival and not quite the Mercedes’ equal in the ways that matter most.
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What age group does Audi target?
As you like it | audi.com Yes, but what do they like? And who are “they” anyway? We are talking about young adults in German cities. Or better: We are talking with them. The focus is on the question about their values and attitudes. And the goals are to understand their way of life and to get to know the customers of tomorrow better. How does your life feel? Of course, we asked about it. But we also threw ourselves into the middle of it. To those ends, we asked a photographer in Munich to explore the everyday lives of young adults. The result is a series of pictures that provide insights into life in the middle of the Bavarian capital. Rationality and fun, family and individuality, goal orientation and social awareness – these are all values that are important. What seem to be opposites are not necessarily incompatible. Catchword personal independence: “I admire people who just do what they feel like doing.
Just go for it. Don’t worry about the consequences,” says Tim (26, Hamburg). At the same time, he deplores egoism and places great value on social behavior. With this opinion, he is not alone in his age group. “I want to be able to rely on people,” says Jakob (23, Mannheim). So reliability and commitment continue to play a role.
Whether at the sports club, at university or with a small fashion label for regional designers – personal commitment is not a foreign concept for the youth of today. For Patrick (24, Munich), egoistical behavior is a “no go” – especially in the field of communication: “Conversation egomaniacs: people who only try to place their own position in a discussion.
- That really gets on my nerves.” A saying that often appears on Facebook profiles, postcards or WhatsApp.
- In a way, it’s a good reflection of young adults’ attitude to life.
- For example, Sebastian (25, Hamburg) answers the question about his plans for the next ten years: “I don’t like the question.
- I just don’t want to think about it.
So much is happening – who knows who I might meet in that time and what I might experience. Sure, having a regular job is important. But I’m very open and don’t have any fixed expectations – that can only lead to disappointment.” Patrick shares this attitude: “I don’t want to make a ten-year plan.
- I prefer to drift.
- Thinks will work out.” Whoever now thinks that the under-thirties are completely detached from conventional moral concepts is wrong.
- We also get to hear very traditional views: “It would be ideal to have found a job by then that I can do for the next 20 years and be able to bring up a family,” says Jakob about his life plan.
“Finish my studies, have kids at some point,” says Teresa (26, Ingolstadt). But she also has her focus – like many others in her age group – especially on the present: “To be honest, I only have a two-year plan, so that I can live more consciously in the here and now she says.
Trend frame – The trend frame is an instrument that locates moral concepts and their changes in young people’s ways of life. It defines four different dimensions that influence attitudes and behavior: I AM THE SUN, NEW SUCCESS, THE REAL THING and ORIENTATION WANTED. In the interaction between the various trends, an attitude to life arises that describes the generation’s zeitgeist. The influence of the respective value orientation is to be seen not as static, but as a process: As time passes, awareness changes. Some values become dominant, others fade into the background. The general focus shifts – and with it, what is currently “in” among young people. Young people’s values “I AM THE SUN” – The main feature of I AM THE SUN is hedonism, the celebration of oneself. This ego is the center of everything that is happening, the midpoint and reference point of all thoughts. Material success and status are therefore important parameters. Protagonists of this group are often self-promotors who like to be at the center of attention and act extravagantly. They are extroverts, do as they please, and prioritize their personal needs above everyone else’s. Young people’s values “NEW SUCCESS” – It is one’s own abilities that define this set of values – and thus an ideally based variant of success and performance. The protagonists are fairly down to earth and methodical, interested in politics and the environment, and therefore also conscientious. Young people’s values “THE REAL THING” – With THE REAL THING, the focus is on being. It’s usually a case of “doing one’s own thing.” This way of life features values such as authenticity, honesty and genuine individualism; it is highly realistic. In recent years, THE REAL THING has gained importance in the universe of values. But caution: The term “authenticity” is meanwhile verbally and visually overused, and sometimes provokes a defensive attitude among young people – even though they like the idea behind it. Young people’s values “ORIENTATION WANTED” – In the trend frame, this set of values is not coincidentally positioned on the opposite side to the hedonistic I AM THE SUN: The ability to take a broader view replaces the focus on oneself. Rationality is the main driver. Clear values, for which one campaigns, lead to clear positioning. Fairness, stability and organization play a central role in this set of values. Adherents are serious, goal-oriented and thoughtful, and often have strong social, political or environmental interests. A new basic attitude – But which of these four completely different worlds says something about the youth of today? In fact, there is not just one right answer: Above all, two of the four dimensions influence young people’s attitude to life: ORIENTATION WANTED and NEW SUCCESS. That means it is mainly pragmatism and realism that affect ways of thinking and acting. The young generation is solution oriented and has a basic attitude that is largely free of ideology and unaffected by traditional dichotomies: Rationality and fun, family and individuality, performance orientation and social awareness, nature and technology, sustainability and luxury are not incompatible. The values of the hedonistic I AM THE SUN are increasingly being assessed negatively.
Independence, sustainability, conscientiousness: These values influence the awareness of an entire generation. And that is reflected in their mobility behavior. “I believe that the bicycle will become more and more popular: It’s not only good for the environment, it’s also very flexible.
- Besides, it doesn’t cost anything and I don’t have to look for a parking space,” says Sebastian.
- Lena transfers those thoughts into the future: “I would like more attention to be paid to nature and to have more transport by bicycle in the cities.” In her everyday life, she does without a car a lot.
- Life in the city offers good alternatives.
But that doesn’t mean that the car has lost its appeal: “When I have the money, I’ll buy myself a car. It’s simply a special luxury. I won’t want to share it then,” says Oskar (24, Cologne). On the question of future mobility, almost all of the young adults have a keen awareness of sustainability: For them, maximum protection of the environment and resources in the production and operation of a car is an essential goal.
And they want to see that implemented in the near future. “The current status quo of our combustion engines could be developed much more towards sustainable and “aware” mobility with our technological expertise and progress,” says Jakob. But for this age group, sustainability doesn’t only mean saving or doing without, but above all that manufacturers search for new technical solutions.
“The main thing is that regenerative energy is applied and our resources are used carefully,” says Teresa. For the young adults, sustainability is not a question of doing without, but of the right technology. Creativity knows no limits: The young people want to have new materials that are lighter, close to nature, compostable and durable.
In the discussion, ideas come up such as “solar-energy-absorbing outer skin,” the use of electromagnetic fields or of “ambient radiation” or of flow energy. Increasing awareness of the environment and demands for its protection are less ideological than rational: The persons surveyed simply see it as sensible to protect resources.
“Our generation was educated to be environmentally aware. The effects are already partially visible. For example, there’s no real winter any more, the River Alster no longer freezes over,” explains Tim, with regard to his personal interest in nature conservation.
That also applies to current concepts: Alternative drive systems are no excuse for boring cars, they say. The discussion about the electric car is uncompromising: They expect the same comfort and the same performance as with conventional cars. They see no contradiction between environmental awareness and driving pleasure or an attractive design.
The latter is still a major expectation for a car. The time is ripe for cool electric cars – and not for more “eco vehicles.” The unwillingness to compromise applies to every aspect – also for generating the required electricity. Only when renewable energy sources are used can this be seen as a convincing solution.
- The fact is that young people want to be mobile around the clock – the main criterion is that it’s not too complicated.
- Public transport is super: You don’t have to bother about anything.
- Just get on and get there.
- That’s less complicated than car sharing, when I have to search for a parking space,” says Tim.
Whether parking is a problem or not, the young people surveyed see sharing options as a fixed element of their mobility portfolio. “Cars should be used more,” says Lena. And Teresa describes her own situation: “I arrive at a bus stop and have just missed the bus by a couple of minutes, and the next one is due in an hour.
- It would take an hour on foot, so I wait and watch cars passing every second, most of which have three or four empty seats and are driving in my direction.
- Then I think about how egotistically we actually use our mobility, instead of stopping and giving someone a lift.” The young adults frequently discover gaps in the public infrastructure.
“Especially at night, it’s often difficult to get home,” says Lena. “In the inner city, everything is OK, but the outer suburbs are the problem,” says Tim. Such mobility gaps provide potential for new services. They see piloted driving as a promising solution.
- But the concept is not yet quite tangible.
- Patrick is skeptical: “I don’t see piloted driving coming in the next ten years.
- But it would fit in with my idea of how to spend one’s time – we will have time for other things during a journey.” Oskar is more optimistic: “Autonomous driving will become normal – for cars as well as buses and trains.” Secretly, he is dreaming even further: “I hope that jetpacks take on.
Flying would be really cool.” For the Future Kids study, a detailed online-panel survey was carried out (with more than 100 participants) as well as telephone interviews (with more than 500 participants). There were also three workshops in Berlin with a total of 50 selected participants.
The target group was young adults between 17 and 29 years of age. Further information related to trend and market research at Audi: You are using an unsupported browser to access this website. To get the best User-Experience while visiting the website, please use the latest versions of Chrome, Firefox, Safari or Edge.
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Why do people get Audi?
Audi is known as a luxury brand that brings high-quality technology to the market. But it’s also one of those rare brands that pairs luxury with reliability.
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Why do people choose Audi?
4. Performance – If you’re looking for performance, comfort, and style, then Audi has some of the best models to get each in abundance. For example, check out the Audi sq5 rating, You’ll see reviews describe it as a comfortable ride with high-tech features and powerful performance.
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What salary can Audi buy?
Considering the on-road price of A6 starts from ₹ 71.45 Lakh, you can get a loan with an annual income as low as ₹ 23.82 lakh.
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