The acronym BMW stands for Bayerische Motoren Werke GmbH, which roughly translates to the Bavarian Engine Works Company. The name harks back to the company’s origin in the German state of Bavaria. It also indicates BMW’s original product range: engines for various applications.
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Contents
What is the original name of BMW?
Page Overview: BMW Group – Company – History Defining moments in the history of the BMW Group.1916 1917 1922 1923 1928 1933 1934 1936 1939 1945 1945 1948 1951 1959 1961 1967 1969 1970 1971 1972 1972 1973 1973 1979 1985 1987 1990 1994 1994 1998 1999 2000 2000 2000 2001 2003 2003 2004 2004 2005 2007 2007 2011 2013 1916 1916 Establishment of BMW. BMW can trace its roots back to Karl Rapp and Gustav Otto. In 1916, the Flugmaschinenfabrik Gustav Otto company had merged into Bayerische Flugzeug-Werke AG (BFW) at government behest. Elsewhere, in 1917, the Rapp Motorenwerke company became Bayerische Motoren Werke GmbH, which was duly converted into an AG (public limited company) in 1918. 1917 1917 The BMW Emblem. From 1917, each of the company’s products proudly displayed the BMW emblem, which incorporates the Bavarian state colours. At the end of the 1920s, the emblem made its first appearance in the company’s advertising as a rotating propeller – in a form that has been regularly reinterpreted since. 1922 1922 Company relocation and new beginning. After the end of the war, railway brakes and inboard engines were manufactured following the prohibition on the production of aero-engines. After the company was sold to Knorr Bremse AG in 1920, financier Camillo Castiglioni acquired engine production along with the workforce and production facilities, the company name and the blue and white logo. 1923 1923 BMW R 32 – the first BMW Motorrad. The success story of BMW motorcycles started at the Berlin Motor Show in 1923. The aero-engine manufacturer presented its first motorcycle with the BMW R 32. The quality of the machine was a major factor for success. 1928 1928 BMW begins automotive construction. BMW became an automobile manufacturer in 1928 by purchasing the company known as Fahrzeugfabrik Eisenach. Until the Second World War broke out, all BMW cars were made at this plant in the Thuringia region of Germany. 1933 1933 armaments policy and forced labour. During the era of National Socialism, BMW underwent a transformation from a mobility company to an armaments firm and became one of the most important enterprises operating in the German war economy. The production of motorcycles and automobiles continued but the aero-engine business line contributed the lion’s share of the company’s sales. 1934 1934 Aircraft engine manufacture becomes autonomous. Starting in 1933, aircraft construction in Germany received substantial financial support from the government. In 1934, BMW AG outsourced its aero-engine division to BMW Flugmotorenbau GmbH. Two years later, Flugmotorenfabrik Eisenach GmbH was jointly established by the AG (public limited company) and the GmbH (private limited company) and the letters BMW were included in the name in 1939. 1936 1936 Establishment of the “shadow plant” Allach. BMW AG and BMW Flugmotorenbau GmbH established Flugmotorenfabrik Allach GmbH. Just one year later, they assigned their shares to Luftfahrtkontor GmbH Berlin, which secretly subsidised the BMW Plant Allach near Munich with government funding. By 1941, the plant had been significantly expanded for industrial production of aircraft engines. 1939 1939 BMW takes over Brandenburgischen Motorenwerke. Brandenburgische Motorenwerke GmbH (Bramo) in Berlin-Spandau, previously Siemens Apparate- und Maschinenbau GmbH, and BMW merged development of air-cooled aero-engines. One year later, shortly before the start of the Second World War, BMW took over Bramo and integrated the Spandau Plant as BMW Flugmotorenwerke Brandenburg GmbH into BMW AG. 1945 1945 Reconstruction difficulties. After the Second World War, allied soldiers requisitioned and occupied the BMW plants. Since BMW had been classified as an armaments company, machines and tools were dismantled. From 1945 onwards “stopgap” production, mainly of household appliances, was started in Milbertshofen – as was also the case at the Berlin plant. 1945 1945 The Munich plant is dismantled. In October 1945, the US military government ordered the BMW plants in Munich and Allach to be dismantled. This meant that BMW lost the power of disposal over its assets until 1949; in Allach, this loss of control in fact lasted until 1955. 1948 1948 A motorcycle from nothing: The BMW R 24. The first BMW vehicle to take to the road after 1945 was the R 24 motorcycle, introduced in March 1948, an enhanced version of the pre-war R 23 model. Shortages of materials and machinery delayed series production until December 1948, but the sales success of the R 24 then exceeded all expectations, and 9,144 were sold in 1949 alone. 1951 1951 The BMW 501: the first post-war BMW. BMW’s first post-war automobile was the 501, built from 1952 onwards. A large saloon capable of seating up to six people, it was powered by an enhanced version of the six-cylinder engine used in the pre-war BMW 326. 1959 1959 BMW remains independent. As the 1950s progressed, the position of the company became increasingly precarious. In late 1959, Daimler-Benz submitted a restructuring offer for BMW subject to a time limit for acceptance. But small shareholders and the workforce rejected this offer at the Annual General Meeting held on 9 December. 1961 1961 The “New Class” makes a breakthrough. BMW presented the 1500 model at the 1961 Frankfurt Motor Show, and with it, fills a gap in the market. This was the model that re-established BMW as a successful, modern carmaker. The design of the compact, sporty four-door middle-class sedan immediately generates excitement, and orders far exceed production capacities. 1967 1967 New location: Plant Dingolfing. In the mid-1960s, BMW Plant Munich reached the limit of its capacity. BMW initially drew up plans for the construction of new facilities but then purchased crisis-ridden automotive company Hans Glas GmbH together with its locations in Dingolfing and Landshut. 1969 1969 Motorcycles to Berlin. BMW urgently needed more space at the Munich plant to meet the demands of expanding automobile production. In 1969, production of BMW motorcycles was therefore transferred to Berlin-Spandau. At the start of the 1970s, BMW launched a series of new models. 1970 1970 The Herbert Quandt Foundation. BMW AG founded the Herbert Quandt Foundation to celebrate the 60th birthday of its major shareholder. It has developed into a foundation with an international reputation as a sponsor for sharing knowledge and experience across the Atlantic. 1971 1971 BMW Kredit GmbH. BMW Kredit GmbH was set up as a new BMW subsidiary to provide finance for the company’s own transactions and, most importantly, for the dealerships. The new company laid the foundation for the growing finance and leasing business, which remains a crucial element in the company’s success today. 1972 1972 BMW starts up in South Africa. The Rosslyn plant near Pretoria, South Africa, became the first production location outside of Germany for the modern BMW Group. In 1972, the BMW Board of Management decided to take over the entire Rosslyn facility constructed by the local importer. 1972 1972 Founding of BMW Motorsport GmbH. In 1972, BMW brought together all of its various motor racing activities within a new wholly-owned subsidiary – BMW Motorsport GmbH. With the BMW Motorsport GmbH, BMW lays the foundations for BMW M GmbH. Over the following years, the subsidiary earns countless motorsports successes for BMW, while also contributing to particularly sporty BMW vehicles. 1973 1973 BMW headquarters and BMW Museum. Starting in 1970, BMW began building an administrative tower block in the north of Munich. Its unusual shape soon led to it to be known as the “four-cylinder building”, and it soon became a notable landmark in the city’s architecture. 1973 1973 Worldwide creation of sales subsidiaries. BMW Sales Director Bob Lutz implemented a policy of reclaiming sales responsibility for all major markets from importers from 1973 on. This responsibility was gradually transferred to separate subsidiary companies. 1979 1979 BMW goes to Steyr. BMW Steyr Motoren Gesellschaft was founded as a joint venture between BMW AG and Steyr-Daimler-Puch AG. An engine plant is built in Steyr, Austria according to plans drawn up by BMW AG. In 1982, BMW assumed sole responsibility for the plant and rebranded it as BMW Motoren GmbH, Steyr. 1985 1985 BMW Technik GmbH. BMW Technik GmbH is established as a think-tank, free from the constraints of series development. Some of the best BMW designers, engineers and technicians work there, away from the routine of everyday operations, to develop ideas and concepts for the BMW vehicles of tomorrow. 1987 1987 BMW starts up in Regensburg. The decision to build a new plant in Regensburg was taken on 26 November 1982 to meet growing demand for the BMW 3 Series model and relieve the pressure on the BMW plant in Munich. The foundation stone was laid in the neighbouring community of Obertraubling in 1984 and the Regensburg plant was opened in 1987. 1990 1990 The BMW Research and Innovation Centre: a special kind of think-tank. In 1986, BMW AG brought together all research and development work under one roof at the Forschungs- und Innovationszentrum (Research and Innovation Centre, or FIZ) in Munich.
- It became the first automotive manufacturer to establish such an institution, with around 7,000 scientists, engineers, designers, managers and technicians, working together as part of an integrated team.
- The facility was officially opened on 27 April 1990.
- In 2004, the FIZ was expanded with the addition of the Projekthaus building.
Incorporating the principles of “construction communications”, the development was completed in two years and spans 12,000 m². The nine-storey building offers an open gallery and atrium, and with its offices, studios and meeting rooms, forms the new heart of the FIZ. 1994 1994 BMW goes to the USA. BMW decided to build an automobile production facility in the USA in 1989. This move underscored its position as a global player. The plant in Spartanburg, South Carolina, specially designed for production of the BMW Z3 Roadster, opened in 1994. 1994 1994 Acquisition of the Rover Group. In early 1994, the Board of Management, supported by the Supervisory Board, decided to purchase the Rover Group in the United Kingdom to expand its range of models. The Group included distinguished brands with a long heritage such as Land Rover, Rover, MG, Triumph and Mini. 1998 1998 Rolls-Royce In July 1998, BMW acquired a piece of automotive history. Following long negotiations, the company obtains the brand and naming rights for Rolls-Royce motor cars from Rolls-Royce plc. Rolls-Royce is held entirely by Volkswagen until the end of 2002, when BMW takes on full responsibility for Rolls-Royce Motor Cars, along with all rights. 1999 1999 BMW X5: The birth of the Sports Activity Vehicle. On 10 January 1999, a new vehicle concept was unveiled to the world for the first time at the Detroit Auto Show. The BMW X5 offered drivers an unprecedented combination of hallmark BMW dynamics and sporting ability, together with the talents of an all-wheel-drive off-roader, creating a whole new market segment in the process. 2000 2000 The Eberhard von Kuenheim Foundation. The Eberhard von Kuenheim Foundation was established in 2000 in honour of Eberhard v. Kuenheim. In his almost 30 years at BMW AG, Eberhard v. Kuenheim left his mark on the development of the company, first as Chairman of the Board of Management and later as Chairman of the Supervisory Board. 2000 2000 BMW Group realignment. The realignment of Group strategy in 2000 strengthened the BMW Group and made it fit for the future. From the year 2000, the company resolved to focus solely on the premium segment in the international automobile market with the brands BMW, MINI and Rolls-Royce Motor Cars. 2000 2000 MINI Plant Oxford. In 2000, after the sale of the Rover Group, the modernised Oxford car factory, used since 2001 to build the MINI, remained in BMW’s possession as did the new engine production plant in Hams Hall and the new press shop in Swindon. Initial production forecasts of 100,000 units per annum more than doubled to over 230,000 units in 2007 owing to high global demand. 2001 2001 The MINI – Premium in the small-car segment. First unveiled as a concept car in 1997, the new MINI was launched by the BMW Group in 2001 – the first premium vehicle in the small-car segment. MINI’s advanced design combined with the athletic, cheeky character expressed the lifestyle of an entire generation. The MINI Hatch was the first in 2001 – with many more model variants to follow. 2003 2003 Rolls-Royce Plant Goodwood. In the park of Goodwood House in West Sussex, located on the south coast of England, the BMW Group opened the new manufacturing site for the production of Rolls-Royce automobiles in 2003. The first model to leave the production halls is the new Rolls-Royce Phantom. Every car is individually made. 2003 2003 Rolls-Royce Motor Cars launches new phantom on the market. After an intense development phase, Rolls-Royce unveiled the new Phantom in 2003. It offers a contemporary twist on classic Rolls-Royce design features, such as the brand’s unique proportions, radiator grille, and rear-mounted doors (known as coach doors), and combines these with high-quality materials and state-of-the-art technology.
- The Phantom fully embodies the traditional values of Rolls-Royce and at the same time symbolises the successful re-launch of the brand.
- In September 2009, the new Rolls-Royce Ghost heralds the arrival of a second model family.
- The Ghost offers an authentic, though more informal, interpretation of traditional Rolls-Royce values.
In 2013, the line-up was expanded to include the Wraith – the most powerful, most dynamic Rolls-Royce ever built. 2004 2004 The BMW 1 Series – Driving pleasure for the compact class. With the BMW 1 Series, BMW brought the hallmarks of the brand – exceptional driving dynamics and premium quality – to the compact segment for the first time. 2004 2004 Joint Venture in China: Plant Dadong in Shenyang. Back in 2003, BMW joined forces with a Chinese partner to form BMW Brilliance Automotive Ltd to handle production, sales and customer support for BMW vehicles in the People’s Republic of China. 2005 2005 Plant Leipzig begins production. In May 2005, BMW Plant Leipzig celebrated its official opening. The plant was designed for daily production of 750 vehicles over the medium term, with 5,500 jobs when the plant is operating at full capacity. The architectural profile in Leipzig is defined by the central building designed by Zaha Hadid, which was awarded the German Architecture Prize in 2005. 2007 2007 Opening of BMW Welt. The BMW Welt opened on the site to the west of the BMW Tower in October 2007. This progressive building designed by Viennese architects Coop Himmelb(l)au forms the portal for the brand and serves as the delivery centre for BMW automobiles. 2007 2007 Strategy Number ONE. In autumn 2007, BMW Group adopted the Strategy Number ONE with its four pillars: “Growth”, “Shaping the future”, “Profitability” and “Access to technology and customers”. It aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. 2011 2011 Mobility services: DriveNow. BMW teamed up with Sixt AG to launch DriveNow as a modern mobility concept. Introduced initially in Munich, this innovative car-sharing scheme was soon extended to other cities, including Berlin, Hamburg and San Francisco. DriveNow is offered under the new sub-brand BMW i. 2013 2013 Launch of the BMW i3, The BMW Group embarked on a new era of electric mobility. With the BMW i3, the new BMW i brand presented the first all-electric series-production model from the BMW Group. Propelled by an electric motor – and thus entirely emission-free – this vehicle delivers a completely new driving experience that is compelling for its agility and sheer fun.
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What is the meaning of BMW logo?
For a while, many people believed the white and blue shapes in the BMW logo were intended to represent a spinning propeller, as BMW has a history in the aircraft engineering sector. However, the reality is the blue and white colors actually symbolize the country of origin for the brand – Bavaria.
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What does BMW girl mean?
Big Mexican Woman – The abbreviation BMW is used with the meaning “Big Mexican Woman” to describe a woman of Latina origin who has a large figure. It is an empowering and politically-correct term for women of South-American origin who might previously have been described as “fat.” In this context, BMW is typically used as a description on dating sites or as an indexing tag on pornographic websites.
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What does M in BMW stand for?
In the mid-20th century BMW was heavily involved in the racing scene. In order to distinguish the vehicles that BMW put on the track from those available to the public, the company created the “M” branding and the BMW M division of the company. The letter “M”, in this case, stands for “Motorsport”.
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Hidden meaning of 11 world’s most famous logos – Nike Updated: 24 Jul 2017, 05:58 PM IST In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from goddess’ wing,‘swoosh’, which symbolises the sound of speed, movement, power and motivation. The U of Unilever is filled with variety of random images. But every single image depicts the range of products Unilever manufactures. When one initially looks at Amazon logo the arrow at the bottom seems like a smiley face, but it is more than that. The arrow is pointed from a to the z; representing the fact that Amazon offers sheer variety of products for sale. And the smiley depicts customer’s satisfaction. The three strip of Adidas logo represent a mountain, pointing out towards challenges and goals people need to overcome. In 2008 Pepsi redesigned its logo, which was very similar to the old one. The top half is red, the bottom half is blue, and a wavy white line runs through the center. Which looks like a globe, but there is more to it. It is claimed that the new logo represents Earth’s magnetic field, feng shui, Pythagoras, geodynamics, renaissance and more. In short, it is some kind of Da Vinci Code. The central part of the BMW logo symbolises the rotating blades of an airplane which depicts company’s early history of aviation technology. The primary work of the app is store and remember the notes your write and it’s for that reason it uses the Elephant symbol because the elephants have impressive ability to store the memory. As they say it, “An elephant never forgets.” The logo of sportswear brand Puma has an image of a leaping Puma, which is also called a cougar, a panther that is active both day and night and jump upto 20 feet high. By using this symbol Puma summarized the feature of its product. : Hidden meaning of 11 world’s most famous logos – Nike
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What are nicknames for BMW?
‘Bimmer,’ ‘beamer’ and ‘beemer’ are all common nicknames for BMW vehicles. But where do they come from? Read on as we explain the origin of each nickname and what it all has to do with motorcycle racing.
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What do the 3 stripes on a BMW mean?
So You Wanna Rock that BMW M Stripe? BMW’s iconic / / / M logo has a long history dating back to the 1970s when the German automaker first launched its motorsports racing program. The logo consists of an italicized “M” preceded by different colored stripes, each with its own special meaning.
- According to, the blue stripe represents the automaker and the Bavarian region from which it hails.
- The red stripe represents U.S.
- Oil giant Texaco, which partnered with BMW during the early days of M racing.
- The purple stripe in the middle represents their collaboration, as both red and blue together make purple.
In recent years, BMW slightly altered the M logo, replacing the purple stripe with a dark blue. However, the emblem remains universally recognized. In fact, every BMW M-badge model is subtly adorned with the three stripes, on both its exterior and interior.
It’s even become somewhat of a challenge for auto upholsterers to find new and unique ways to decorate cabins with the colors. Here are a few examples of our favorites http://instagram.com/p/BGvHfzlIZsn/ Of course, the only way to rock these subtle, but important, details is to use the correct thread and colors.
BMW uses Serafil polyester thread by Amann, which can be purchased through JPM Coachworks in Smyrna, Georgia. “The most common colors people select for the tri-stitch are red 504, light blue 7463 and dark blue 1078,” explained Joseph Pavich of JPM Coachworks.
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What do the BMW colors mean?
Racing debut on the BMW 3.0 CSL According to BMW M itself: ‘ Blue stands for BMW, red for motorsport and violet for the unique combination of the two.’ If you replace purple with dark blue, this still holds true today. The derivation of the BMW M colors is as simple as it is ingenious.
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What does white BMW mean?
Their famous blue and white symbol represent the the sky and propellors.
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Does BMW means be my wife?
This definition appears very frequently and is found in the following Acronym Finder categories:
Slang/chat, popular culture
See other definitions of BMW Other Resources: We have 131 other meanings of BMW in our Acronym Attic Link/Page Citation
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Why BMW is called Driver?
Evolution Of The BMW Slogan – Via: Press.bmwgroup.com In 2006 after BMW decided to stop running its Ultimate Driving Machine campaign they launched “Joy Is BMW”. This new campaign was focused on safety and fuel efficiency. But the campaign was a total failure. This forced them to go back to their old slogan. Via: Press.bmwgroup.com BMW’s Ultimate Driving Machine campaign ran for almost 40 years, making it one of the oldest slogans in the automotive industry. The reason for its longevity was that it was very effective at driving sales. Let’s be honest, who doesn’t want to drive the Ultimate Driving Machine? It’s unlikely that we will see any campaign from BMW achieve what that one achieved, especially now that BMW is losing fans,
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What is BMW personality?
BMW – Brave, flashy, self-confident Historically known as the ‘Ultimate Driving Machine’ BMW positions itself as a superior, luxury brand, which is likely to be one of the reasons why it appeals to confident drivers. Recent research from YouGov Profiles highlights that 70% of BMW owners see themselves as being more knowledgeable than other drivers, and while this may seem like a bold statement, Chambers agrees that these car owners certainly don’t lack confidence.
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What is BMW blue called?
The most classic BMW M paint finishes Forever beautiful.True classics: the story of the M specific ‘original paint colours’. BMW M5 Competition in BMW Individual Imola Red II non-metallic; BMW M3 Coupé (E46) in BMW Individual Imola Red non-metallic; BMW M3 Convertible (E46) in BMW Individual Imola Red non-metallic. BMW M5 Competition in BMW Individual Imola Red II non-metallic; BMW M3 Coupé (E46) in BMW Individual Imola Red non-metallic; BMW M3 Convertible (E46) in BMW Individual Imola Red non-metallic. BMW M140i (F20) in BMW Estoril Blue metallic; BMW M3 (E36) in BMW Estoril Blue metallic. BMW M140i (F20) in BMW Estoril Blue metallic; BMW M3 (E36) in BMW Estoril Blue metallic. BMW M3 Coupé (E36) in BMW Individual Dakar Yellow non-metallic. BMW M3 Coupé (E36) in BMW Individual Dakar Yellow non-metallic. BMW M8 Competition Coupé in BMW Individual Macao Blue metallic; BMW M3 Edition 30 Jahre (F80) in BMW Individual Macao Blue metallic; BMW M3 Convertible (E30) in BMW Individual Macao Blue metallic. BMW M8 Competition Coupé in BMW Individual Macao Blue metallic; BMW M3 Edition 30 Jahre (F80) in BMW Individual Macao Blue metallic; BMW M3 Convertible (E30) in BMW Individual Macao Blue metallic. BMW M3 CSL (E46) in BMW Individual Silver Grey metallic. BMW M3 CSL (E46) in BMW Individual Silver Grey metallic. BMW M6 Convertible (F12) in BMW Individual British Racing Green non-metallic; BMW M3 GT (E36) in BMW Individual British Racing Green non-metallic. BMW M6 Convertible (F12) in BMW Individual British Racing Green non-metallic; BMW M3 GT (E36) in BMW Individual British Racing Green non-metallic. BMW M550i xDrive in BMW Individual Carbon Black metallic; BMW X5 M50d in BMW Individual Carbon Black metallic. BMW M550i xDrive in BMW Individual Carbon Black metallic; BMW X5 M50d in BMW Individual Carbon Black metallic.
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What does M5 mean in BMW?
BMW M5 | |
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F90 M5 (left) and E28 M5 (right) | |
Overview | |
Manufacturer | BMW M |
Production | 1984–present |
Body and chassis | |
Class | Executive sports car ( E ) |
Layout |
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Related |
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The BMW M5 is a high performance variant of the BMW 5 Series marketed under the BMW M sub-brand. It is considered an iconic vehicle in the sports sedan category. The majority of M5s have been produced in the sedan (saloon) body style, but in some countries the M5 was also available as a wagon (estate) from 1992 to 1995 and from 2006 to 2010.
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What does RS mean in Audi?
RS translates from the German RennSport, which literally means racing sport. RS models have performance features, as the vehicle is driver-focused and delivers an exhilarating driving experience. Track performance, everywhere you go. RS translates from the German RennSport, which literally means racing sport.
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What Mercedes logo means?
The Mercedes-Benz Logo Meaning Together, the Mercedes-Benz star’s 3 points represent the company’s drive for universal motorization — but each point also has its individual meaning. The points represent land, sea, and air — environments the company believed they would one day dominate with Mercedes-Benz engines.
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What does Audi logo mean?
Why does the Audi logo have four rings? | audi.com Logo? Of course! That’s what the Auto Union AG thought when it was founded nearly 90 years ago, too. How four companies became four rings — and, ultimately, the global brand AUDI AG. And why sand painting is so important in the process of logo design: 04/06/2020 Reading Time: 3 min “A good logo is one that can be scratched in the sand with your big toe.” Those are the words of the famous graphic designer and typographer Kurt Weidemann (1922–2011). Straightforward and simple, but still memorable and ingenious — based on his words, that could well have been the instructions given to the designers nearly 90 years ago.
- That’s when, in 1932, the four companies Audi, DKW, Horch and Wanderer joined together to form Auto Union AG, which would later become AUDI AG.
- And the company needed a new logo.
- The four interlocking rings were born.
- Let’s go all the way back to the beginning: the history of the Audi brand already began in the 19th century with,
In 1899, the mechanical engineer founded his own business: August Horch & Cie. He initially built two-cylinder and, later, four-cylinder cars. In 1909, after a difference of opinions with the board of directors, he left the company. Consequently, Horch founded a new car company in the same year. Four interlocking rings symbolised the merger of four automobile manufacturers based in the German state of Saxony: Audi, DKW, Horch and Wanderer became Auto Union AG. Here are brief details of the roots of today’s AUDI AG. The company Wanderer originated as a bicycle repair shop.
Later on, they started building bicycles, then motorcycles. In 1913, the company produced its first small car, which was known as “Puppchen” — roughly translated as “moppet” in English. The fourth company was DKW, one of the largest motorcycle manufacturers of its time. The Danish founder, Jörgen Skafte Rasmussen, began experimenting with a steam-powered automobile (Dampfkraftwagen – DKW) in 1916.
His attempts were fruitless, however, and Rasmussen began developing two-stroke engines. A few years later, DKW was one of the most important motorcycle manufacturers of the pre-war years. DKW started building automobiles in 1928.
Large radiator grille: classic Auto Union model from the 1930s. Double logo: Even though the Auto Union logo with the four rings is emblazoned on the radiator grille, you can still see the Horch logo above.
Due to the global recession in 1929, demand plummeted. The four car companies, who had been successful up until that point, ran into financial difficulties. The solution was the union of the four brands, which was initiated by the state bank of Saxony. When it was founded, the Auto Union was the second largest car manufacturer in Germany. Audi logo rewound: This is what the first logo with four rings looked like in detail. When the Auto Union was formed, the four rings appeared as a symbol for the first time. Later, the brand name Audi took center stage: first in brown, then in red. Starting in 1978, a black oval with white lettering characterized the brand identity.
Since 1985, the company and its product have once again shared the same name: Audi. In the 90s, the Ingolstadt company once again concentrated on the rings, this time with a three-dimensional look. And recently, the designers have had a new challenge: the logo needs to look good not only on paper, but online as well.
So the trend is towards simplicity. A logo should be memorable and easily recognizable. And Audi has achieved that with the most famous rings in the world — aside from the Olympic rings (designed in 1913) of course. And, as a side note, any child really could draw them in the sand — either two or three-dimensionally.
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Experience our vision of mobility and let yourself be inspired. Explore audi.com Explore the full lineup of SUVs, sedans, e-tron models & more. Build your own, search inventory and explore current special offers. The feedback form is currently unavailable.Please try again later. You may deactivate your ad blocker to view the feedback form. : Why does the Audi logo have four rings? | audi.com
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The Toyota logo comprises three 3 ellipses that represent three hearts: the heart of the customer, the heart of the product and the heart of technological progress. You can also make out a ‘T’ formed by the two inner ellipses.
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What is the name of the best car?
Top 10 cars in the world – Overall
Name | Top Speed | 0-100 kmh |
---|---|---|
Ford GT | 348 kmh/216 mph | 3.3 seconds |
Lamborghini Aventador SVJ | 350 kmh/217 mph | 2.8 seconds |
Aston Martin Valhalla | 354 kmh/220 mph | 2.5 seconds |
Bugatti Chiron Super Sport 300+ | 482.80 kmh/300 mph | 2.4 seconds |
What does the E mean in BMW names?
What do the Numbers Mean Within BMW Models? – You may have seen a 5 series sedan labelled as a 530i, 540i, or an M550i. The larger the last two digits in the number, the more powerful the engine performs. For instance, a 540i will be more powerful than a 530i. Originally, this number was directly linked to the litre size of the engine but now is used to represent general power. What do the Letters Mean Within BMW Models? The letter at the end of each vehicle’s name represents the type of fuel used. An “i” signals a gas model, “d” for diesel vehicles, and “e” for plug-in hybrids. To make things confusing, BMW’s electric i Models have an “i” before the numbers in the vehicle name. So, a 2022 BMW i4 is electric, but a BMW 330i is gas-powered.
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Why is BMW called Beamer?
History of Bimmer or Beamer – When we look at the history of the origination of these two terms, we have to look back at the BMW motorcycles that were often used for motorsports. The term ‘Beemer’ or ‘Beamer’ was given to BMW motorcycles to discern them from ‘Beezers’, another motorcycle from the BSA.
- These bikes were the most significant competitors of BMW motorcycles, and so fans gave the name to these bikes.
- This nickname eventually gained popularity in English and those countries with English speakers.
- Now this nickname was used initially for BMW cars as well as motorcycles.
- BMW was a trendy brand at the time and was blooming wildly in America.
Bimmer was the name that eventually gained more popularity and was preferred for the BMW carsover Beemer or Beamer ever since the BMW nickname Bimmer stuck around with the fans worldwide. Also Read: PRE OWNED BMW CARS
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Did BMW change their name?
1913–1918: World War I – 1916 advertisement for Bayerische Flugzeugwerke BMW’s origins can be traced back to three separate German companies: Rapp Motorenwerke, Bayerische Flugzeugwerke and Fahrzeugfabrik Eisenach, The history of the name itself begins with Rapp Motorenwerke, an aircraft engine manufacturer which was established in 1913 by Karl Rapp,
A site near the Oberwiesenfeld was chosen because it was close to Bayerische Flugzeugwerke (then called Otto Flugmaschinenfabrik ), with whom he had contracts to supply his four-cylinder aircraft engines. Rapp was also sub-contracted by Austro-Daimler to manufacture their V12 aircraft engines, under the supervision of Franz Josef Popp, who was delegated to Munich from Vienna.
Popp did not restrict himself to the role of observer, becoming actively involved in the overall management of the company. In April 1917, following founder Karl Rapp’s departure, Rapp Motorenwerke was renamed to Bayerische Motoren Werke (BMW). : 11 BMW’s first product was the BMW IIIa aircraft engine.
The IIIa engine was known for good fuel economy and high-altitude performance. The resulting orders for IIIa engines from the German military caused rapid expansion for BMW. The large orders received from the Reichswehr for the BMW IIIa engine were overwhelming for the small company, however government officials in the relevant ministries were able to give BMW extensive practical support for the rapid expansion and funding to build a new factory near BMW’s existing workshops.
The German Empire did not, however, wish to go on supporting BMW with loans and guarantees, and therefore urged the flotation of a public limited company. The name change to Bayerische Motoren Werke compelled management to devise a new logo for the company, and the famous BMW logo was designed at this time.
- However, they remained true to the imagery of the previous Rapp Motorenwerke emblem.
- Thus, both the old and the new emblems were built up in the same way – the company name was placed in a black circle, which was once again given a pictorial form by placing a symbol within it.
- By analogy with this, the blue and white panels of the Bavarian national flag were placed at the center of the BMW logo.
Not until the late 1920s was the logo lent a new interpretation as representing a rotating propeller, BMW’s corporate history considers the founding date of Bayerische Flugzeugwerke (7 March 1916) to be the birth of the company.
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Why is BMW pronounced BMV?
Home Auto News Survey Finds 95% People Pronounce ‘bmw’ Incorrectly. Here’s The Correct Way Name of car brands can be tricky to pronounce for many, especially when these brands are from Germany or France. But is BMW difficult to pronounce by any stretch of the imagination? One may wonder how one can go wrong pronouncing three letters. BMW logo (REUTERS) Since ‘BMW’ is just a three-letter word, people tend to pronounce it in the English version – ‘bee em double yoo’. However, being a German brand, the English pronunciation isn’t valid for the brand name. Thus, the absolutely authentic pronunciation is ‘bee em vee’.
The survey was conducted on 1,000 motorists in the UK and each one was asked to pronounce names of ten car brands. There wasn’t a single person who could pronounce the name of all ten brands correctly. The study further reveals that only six per cent of the people could pronounce ‘Hyundai’ right. The correct way to say the name is ‘Hun-day’.
Other common mistakes were made in pronouncing the names of ‘Porsche’ and ‘Skoda’. The latter has a little accent above the S, and is pronounced as ‘Schkoda’ while for ‘Porsche’, it is ‘Porsch-ha’. As for ‘Volkswagen’, people tend to stick to the usual English version and sticking to the ‘V’ sound at the beginning.
- However, in native German, that’s more like an ‘F’.
- The mispronunciation of the names of the car brands happens due to lack of awareness among people.
- For all the exposure that car manufacturers are subjected to in the digital age, there’s still a gap in understanding when it comes to how they’re pronounced,” said Mark Tongue, director of Select Car Leasing.
First Published Date: 15 Feb 2021, 10:46 AM IST
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What is the BMW brand name?
This article is about the German motor vehicle manufacturer. For other uses, see BMW (disambiguation),
Trading logo since 2020 | |
BMW Headquarters in Munich, Germany | |
Type | Public ( Aktiengesellschaft ) |
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Traded as | FWB : BMW DAX Component |
Industry | Automotive |
Predecessors | Otto Flugmaschinenfabrik Rapp Motorenwerke Fahrzeugfabrik Eisenach |
Founded | 7 March 1916 ; 106 years ago (as Bayerische Flugzeugwerke) |
Founders |
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Headquarters | Munich, Germany |
Area served | Worldwide |
Key people | Oliver Zipse, Chairman of the Board of Management Norbert Reithofer, Chairman of the Supervisory Board |
Products |
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Production output |
|
Brands |
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Services | Financial services |
Revenue | € 111.239 billion (2021) |
Operating income | €16.060 billion (2021) |
Net income | €12.463 billion (2021) |
Total assets | €229.527 billion (2021) |
Total equity | €75.132 billion (2021) |
Owners | Public float (50%); Stefan Quandt (29%), Susanne Klatten (21%) |
Number of employees | 118,909 (2021) |
Website | bmw.com bmwgroup.com |
Bayerische Motoren Werke AG, abbreviated as BMW ( German pronunciation: ( listen ) ), is a German multinational manufacturer of performance luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The corporation was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918 and again from 1933 to 1945.
Automobiles are marketed under the brands BMW, Mini and Rolls-Royce, and motorcycles are marketed under the brand BMW Motorrad, In 2017, BMW was the world’s fourteenth-largest producer of motor vehicles, with 2,279,503 vehicles produced. The company has significant motor-sport history, especially in touring cars, sports cars, and the Isle of Man TT,
BMW is headquartered in Munich and produces motor vehicles in Germany, Brazil, China, India, Mexico, the Netherlands, South Africa, the United Kingdom, and the United States. The Quandt family is a long-term shareholder of the company (with the remaining shares owned by public float), following investments by the brothers Herbert and Harald Quandt in 1959 which saved the company from bankruptcy.
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